If your name sounds like a disgraced politician or a curse word, what credibility will you have in that country? Ask your language service to check this out for you before you launch.
A large company called Clairol did not. When it introduced Clairol Mist in Germany, it discovered too late that “Mist” is German slang for “manure.” Not very appealing on ladies’ hair.
Have an e-book?
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