As was presented last month, our August newsletter explores some new concepts to help your global expansion. International Marketing According to our recent Global Gurus podcast with Ricardo Franco, in Mexico, marketing should be oriented to the well-being of the family, not just the individual. An example is large employers that provide grocery store discount… Continue reading Global Tips and Airport Bloopers
Author: roy@irondog.media
Rescuing 5,000 Victims from Sex Traffickers with Paul Hutchinson, Founder of the Child Liberation Foundation
Summary: Episode 70
Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations. That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide….
Advantages of Mexico, with Ricardo Franco Romo of PRODENSA
Summary: Episode 69
Ricardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US. Ricardo also shares the many special bonuses that employees receive; issues of corporate…
Culturas em Sintonia: Celebrando a Paternidade Mundial
Com mais de 30 anos de experiência, a Auerbach South América não apenas traduz, mas também constrói pontes entre culturas…
Lounge, You Weak, Rice-Flour Noodle; Don’t Potato Romp or You’ll Vomit – It’s Friday Funnies!
August is named for Augustus Caesar, the first Emperor of Rome and the grandnephew of Julius Caesar – the Roman statesman. August is one of only two months named after leaders of the ancient Roman world. July (named for Julius Caesar) is the other. Like the Eternal City of Rome, the month of August is… Continue reading Lounge, You Weak, Rice-Flour Noodle; Don’t Potato Romp or You’ll Vomit – It’s Friday Funnies!
Reebok and other Global Brands in Mexico with Teo Husemann
Summary: Episode 68
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having…
Breaking Norms to Achieve Success with Victoria Pelletier, CEO of Unstoppable You
Summary: Episode 67
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering…
Casos de éxito en las industrias
Los casos de éxito en industrias y empresas que confían en el apoyo de agencias de traducción profesionales para alcanzar sus objetivos internacionales son muchos…
“Deciding” OPI, Brazil and Cars: Translation issues you never thought of.
“I’m on the fence about coming to your party.” A very simple sentence to translate, right? Not exactly. To be “on the fence” is an English expression meaning “to be undecided” about something. And if you put the sentence into Google Translate and then put those translations back into English to see whether they are… Continue reading “Deciding” OPI, Brazil and Cars: Translation issues you never thought of.
Global and Digital Marketing Strategies and more, with Vinod Jain
Summary: Episode 66
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company’s control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where…