One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it. […]

Welcome, once again, to this month’s edition of Friday Funnies! Before we commence with the revelry of comic translation blunders, let’s take a moment to consider the tragic invasion and senseless war against the people of Ukraine by Russian forces. Politics aside, we all hope for a quick resolution of this disastrous event and an […]

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one language to another. As the new year opens, we are delighted to present two services to facilitate both communication types.   AAT (Auerbach Automated Translation) Auerbach Automated Translation (AAT) is our newest service to fulfill a quick need: to get […]

Season’s Greetings! Our mid-month email normally features information about language services and how those services aid organizations with their communication requirements. Clear and correct communications, whether between organizations or individuals, greatly influence the outcome of business interactions. That said, this year-end email is making a U-turn. During these final, light-hearted days of the year, we’d […]