Auerbach Intl

Phone: (415) 592 0042

What Works Here May Not Work There


To celebrate our 25th year in business, we are pleased to share with you our Top 25 Language Tips, hard won through experience.  Here is Tip #7, plus another example of a successful project for one of our clients. Other cultures:  What works here may not work there. When preparing promotional materials for use in […]

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2


Stats Recap from Part I In 2012, the US had approximately 50 million Hispanics, an increase of almost 50% over 2002. In addition, around 10-11 million more are living here undocumented. One in six US adults is Hispanic and Hispanics have a collective buying power $1.3 trillion annually. Targeting the US Hispanic market can be […]