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What Works Here May Not Work There

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To celebrate our 25th year in business, we are pleased to share with you our Top 25 Language Tips, hard won through experience.  Here is Tip #7, plus another example of a successful project for one of our clients. Other cultures:  What works here may not work there. When preparing promotional materials for use in […]

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2

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Stats Recap from Part I In 2012, the US had approximately 50 million Hispanics, an increase of almost 50% over 2002. In addition, around 10-11 million more are living here undocumented. One in six US adults is Hispanic and Hispanics have a collective buying power $1.3 trillion annually. Targeting the US Hispanic market can be […]

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