Why You Need a Language Professional for Your International Marketing Plan
Having an international marketing plan in only one language could severely limit the reach of your brand. For example, both domestically and abroad, there are nearly half a billion people who speak Spanish. Think of all the customers who could be served by utilizing the services of a language professional for your international marketing plan. […]
10 Steps to Successful Global Expansion
To start global expansion overseas, it’s first important to start at home. You must be willing to dedicate manpower and money for these fundamentals … and to adapt to what works abroad. Read on to learn the 10 key steps we’ve identified as essential to your business success. Evaluate Your Names and Slogans in Other […]
Are You in the Top Five Industries That Rely on Translation Services?
Seasoned translators are the backbone behind many successful corporations. With language translation, businesses can reach wider audiences and offer their documents in multiple languages. The business world on the web is expanding its range of services to offer new tools that translate their apps and sites into many languages. Amazon, Microsoft, and Google will soon […]
Gaining Your Share of $190 Billion
No matter what the wind from the White House, US exports each month from December 2016 to February 2017 were around $190 billion1. Yes, that’s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services or income. Some 14 million US jobs exist due […]
Key Issues in Marketing Globally
Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning stages of expanding or an experienced expat, targeting a global audience is a nuanced and important aspect of […]
How Translation Services Effectively Attract Global Audiences
If you are looking to expand your business, translation services can entice a broader audience towards your website. A huge percentage of the world’s population does not speak English so there is a greater opportunity if you can reach out to local-speaking customers. From more technical documents to travel brochures for tourists, translating is the […]