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Why Fear Shouldn’t Stop You

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Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas markets. In essence, if you can’t read or write a language, how will you know whether your translated brochures, manuals, websites or videos are correct? And if you are not certain, many people prefer to do nothing. But doing nothing […]

Global Social Media: How to Expand Your Reach

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Global Social Media: How to Expand Your Reach Social media is a fundamental shift in the way the world communicates today. The “Arab Spring” showed how Facebook helped fuel a revolution and Facebook’s user base has doubled in Egypt in the last 12 months. Politicians in India have discovered that social media is a great […]

How to Magnify Your Impact on the World

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If your message remains in English, you are reaching only around 27% of the world audience. To target the other 73%, you need to put your message in other languages. Book Translations As a global outreach firm, Auerbach International wants to help you magnify your personal or corporate impact on the world — or at […]

What Works Here May Not Work There

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To celebrate our 25th year in business, we are pleased to share with you our Top 25 Language Tips, hard won through experience.  Here is Tip #7, plus another example of a successful project for one of our clients. Other cultures:  What works here may not work there. When preparing promotional materials for use in […]

Global Outsourcing Myths & Mistakes: Regaining Control Part 2

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Global Outsourcing Myths & Mistakes:   Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter Part 1) please click here] 5. Outsourcer management does not fully understand how to work across cultures The outsourced vendor appears to commit to performance targets, deadlines, etc. but routinely ignores these promises. Here is a quote from a manager: […]

Global Outsourcing Myths & Mistakes: Regaining Control Part 1

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Global Outsourcing Myths & Mistakes:   Regaining Control (Part 1 of 2) [As a global outreach firm, Auerbach International provides a full spectrum of language and translation services as well as research, strategies and methods of conducting business worldwide. This article presents other challenges of global business.] By far the most common justification for companies’ hiring […]