Auerbach Intl

Phone: (415) 592 0042
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GLOBAL BUSINESS BUILDER™

Ensuring Your Global Marketing Success

Small- or medium-sized companies face unique challenges that large companies do not: How do you launch your products or services abroad on a more limited budget?
  • Wouldn’t it be wise to know the risk / reward scenarios before committing to an expansion effort into a specific country or region?
  • What countries or regions are ripe for your product or service?
  • How much time and money should you commit to Europe, Asia, the Middle East or Latin America?
  • What market intelligence would you need to know to determine this?
  • How will you determine that your international marketing strategies are on target before you invest time and money?
  • How will you optimize your investment of time and money internationally?
  • Think you should use in-country distributors or agents? How can you vet them to ensure they have the contacts and networks they claim if you don’t speak the language? Do you need an independent third-party evaluation?

How you benefit

We assemble a team of senior global marketing professionals in the US and in your target country or region to address your specific business challenges.

We then gather the needed in-country research and expertise and tailor a plan with specific recommendations.

If you already have a global marketing plan, our team can audit to see whether any elements are missing and to ensure that your communications will be welcomed by your international target prospects.

Contact Us so we can tailor a solution to your Global Marketing Challenge.

Global Business Strategies

Entering any new market — Germany, China, the Mideast, Brazil, Africa or anywhere — is fraught with risk factors you may have considered, but need help with. Business is conducted differently in each country or region. So why assume that your product, service or strategies are transferable abroad?

Recommendations from our global marketing service have saved client companies hundreds of thousands of dollars in avoidable mistakes and earned the same in marketing programs properly conceived.

Business challenges solved – within your budget:

  • Knowing what your audience wants Have you done a survey or research to determine your prospects’ true needs?
  • Market entry strategies What unique factors affect how you can penetrate your selected country or region?
  • Who are your in-country competitors? How are they viewed? What market share do they control? Have you analyzed the Strengths, Weaknesses, Opportunities and Threats posed by your competition?
  • What distribution channels are open to you? Do those already have an exclusive hold with your competitors? How can you evaluate your distributor’s capabilities and reputation among the locals if you cannot speak the language?
  • How about marketing? Do you know and understand the benefits that your prospects within each country or region respond to? Has your research confirmed that these are or are not the same as in the US?
  • Is your packaging or product description and terminology compatible and engaging? Will they meet local customs or requirements? Do you capture the prospects’ mind share immediately? What cultural nuances within each country can you leverage to ensure your products are launched successfully?
  • How will you promote? Direct mail? Cold calls? Retail stores? Sponsorships? Partnerships?
  • Sales & Marketing agents? Do you really know how well —or badly— these methods work in your target market? Let Auerbach International show you how to maximize your investments.
  • What about licensing and market-entry requirements? Do you know all the rules and regulations so you are not stopped at the border? What hiring and firing laws in your target country will affect your plans?
  • How will you handle customer service or product repairs? Do you have an in-country network?
For a free international marketing consultation, please call us to discuss your needs or click here.

INTERNATIONAL TRANSLATION SERVICES

Auerbach offers companies international translation services but also provides specific insights as to whether and how your company can benefit from expanding globally. Small or medium-sized companies face unique challenges, and our team can provide guidance if your company is thinking or can benefit from expanding into a different country.

Before committing to an expansion effort in a specific country or region, it would be helpful to have a crystal ball and understand the risk/reward scenarios, what countries or regions are ripe for your product service. Part of our international translation services involve global marketing services. We assemble a team of senior global marketing professionals in the US and in your target country or region to address your specific business challenges.

The next step is that we gather the needed in-country research and expertise and tailor a plan with specific recommendations. This will help answer questions like how much time and money should you commit to Europe, Asia, the Middle East or Latin America and what market intelligence would you need to know to determine this. This team can determine whether your international marketing strategies are on target before you invest time and money. We can help optimize your investment of time and money internationally. When you are considering about expanding international services, our team can ask questions that you may have not considered: Should you use in-country distributors or agents, how can you vet them to ensure they have the contacts and networks they claim if you don’t speak the language, and do you need an independent third-party evaluation?

INTERNATIONAL SERVICES BENEFITS
If you already have a global marketing plan, our team can audit to see whether any elements are missing and to ensure that your communications will be welcomed by your international target prospects.

Contact Us so we can tailor a solution to your Global Marketing Challenge.

Knowledge Center

Doing Business with Other Countries and Cultures

Why You Need a Language Professional for Your International Marketing Plan

Why You Need a Language Professional for Your International Marketing Plan

Having an international marketing plan in only one language could severely limit the reach of…

10 Steps to Successful Global Expansion

10 Steps to Successful Global Expansion

To start global expansion overseas, it’s first important to start at home. You must be…

Are You in the Top Five Industries That Rely on Translation Services?

Are You in the Top Five Industries That Rely on Translation Services?

Seasoned translators are the backbone behind many successful corporations. With language translation, businesses can reach…

Gaining Your Share of $190 Billion

Gaining Your Share of $190 Billion

No matter what the wind from the White House, US exports each month from December…

3 Strategic Ways to Target Broader Audience through Translation Services

3 Strategic Ways to Target Broader Audience through Translation Services

The world suddenly became smaller when the internet emerged. E-commerce ascends as the need for…

Key Issues in Marketing Globally

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with…

How Translation Services Effectively Attract Global Audiences

How Translation Services Effectively Attract Global Audiences

If you are looking to expand your business, translation services can entice a broader audience…

General Tips and Trends

Why You Need a Language Professional for Your International Marketing Plan

Why You Need a Language Professional for Your International Marketing Plan

Having an international marketing plan in only one language could severely limit the reach of…

10 Steps to Successful Global Expansion

10 Steps to Successful Global Expansion

To start global expansion overseas, it’s first important to start at home. You must be…

Are You in the Top Five Industries That Rely on Translation Services?

Are You in the Top Five Industries That Rely on Translation Services?

Seasoned translators are the backbone behind many successful corporations. With language translation, businesses can reach…

Gaining Your Share of $190 Billion

Gaining Your Share of $190 Billion

No matter what the wind from the White House, US exports each month from December…

3 Strategic Ways to Target Broader Audience through Translation Services

3 Strategic Ways to Target Broader Audience through Translation Services

The world suddenly became smaller when the internet emerged. E-commerce ascends as the need for…

Key Issues in Marketing Globally

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with…

How Translation Services Effectively Attract Global Audiences

How Translation Services Effectively Attract Global Audiences

If you are looking to expand your business, translation services can entice a broader audience…

Global Marketing Tips and Process

Why Fear Shouldn’t Stop You

Why Fear Shouldn’t Stop You

Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas…

Global Social Media:  How to Expand Your Reach

Global Social Media: How to Expand Your Reach

Global Social Media: How to Expand Your Reach Social media is a fundamental shift in…

How to Magnify Your Impact on the World

How to Magnify Your Impact on the World

If your message remains in English, you are reaching only around 27% of the world…

What Works Here May Not Work There

What Works Here May Not Work There

To celebrate our 25th year in business, we are pleased to share with you our…

Global Outsourcing Myths & Mistakes:  Regaining Control Part 2

Global Outsourcing Myths & Mistakes: Regaining Control Part 2

Global Outsourcing Myths & Mistakes:   Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter…

Global Outsourcing Myths & Mistakes:  Regaining Control Part 1

Global Outsourcing Myths & Mistakes: Regaining Control Part 1

Global Outsourcing Myths & Mistakes:   Regaining Control (Part 1 of 2) [As a global outreach…

Global Branding Blunders and How to Avoid Them

Bloopers #5

Bloopers #5

If you are new to Auerbach International, we provide business-expansion tips about language or global…

Bloopers #4

Bloopers #4

Whether in websites, mobile apps or ads, even if you are targeting another English-speaking country,…

Branding and Naming: Critical Mistakes

Branding and Naming: Critical Mistakes

Avoid Naming “Moo”stakes Your Brand is Worth the Small Investment Expanding firms at some point…

What NOT to do in Global Marketing – Part 2

What NOT to do in Global Marketing – Part 2

WHAT NOT TO DO IN GLOBAL MARKETING – PART 2 Translating, interpreting, dubbing and other…