Auerbach Intl

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PODCASTS

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With Auerbach Podcasts, you can find and listen to guests from all kinds of ventures — large and small companies, nonprofits, consultants, and others – showcase their careers, experiences, cultural and translation challenges, and what’s worked and what hasn’t – as they enter new global markets.

LinkedIn methods for overseas market entry: Matt Rocco of Mojo Global

LinkedIn methods for overseas market entry: Matt Rocco of Mojo Global

Summary: Episode 34
Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco…

How to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo Labs

How to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo Labs

Summary: Episode 33
Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks….

Cultural Challenges while Teaching ESL: Andrew Weiler of English Confidence Unlocked

Cultural Challenges while Teaching ESL: Andrew Weiler of English Confidence Unlocked

Summary: Episode 32
Andrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second…

India, Nigeria, Leadership and Management. Lessons from Dr. Chaz Austin

India, Nigeria, Leadership and Management. Lessons from Dr. Chaz Austin

Summary: Episode 31
Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured…

CPA services with international clients with Michael Markiewicz of Markiewicz Enterprises, LLC.

CPA services with international clients with Michael Markiewicz of Markiewicz Enterprises, LLC.

Summary: Episode 30
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services…

Embracing Change, Transforming Lives. Doug Bruhnke, Founder and CEO of the Global Chamber®

Embracing Change, Transforming Lives. Doug Bruhnke, Founder and CEO of the Global Chamber®

Summary: Episode 29
As head of the Global Chamber®, at least halfway to 525 chapters worldwide, Founder and CEO Doug Bruhnke shares his 35 years of global business experience…

Diane Byrne of MegayachtNews.com

Diane Byrne of MegayachtNews.com

Summary: Episode 28
Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains….

Clearer Multicultural Comprehension: Victoria Rennoldson of Perfect Cuppa English

Clearer Multicultural Comprehension: Victoria Rennoldson of Perfect Cuppa English

Summary: Episode 27
Victoria Rennoldson shows international professionals how to become communication and culture confident to impact their results, performance and career growth…

How World Mindsets affect Business Success: Dr. Liz Nuñez of Pivot Rx

How World Mindsets affect Business Success: Dr. Liz Nuñez of Pivot Rx

Summary: Episode 22
China, the Arab world, Nicaragua and more. Having worked with clients in 62 countries, Dr. Liz Nuñez owns the international….

The Guru of Athletic Footwear: Gene McCarthy and Global Expansion

The Guru of Athletic Footwear: Gene McCarthy and Global Expansion

Summary: Episode 21
Gene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major…

America’s #4 Podcast: Travis Johnson of the Nonprofit Architect

America’s #4 Podcast: Travis Johnson of the Nonprofit Architect

Summary: Episode 20
How do you go from trailer parks and foster homes to having the fourth-most popular podcast in the U.S.? Travis Johnson…

Culture and Needed Knowledge. Doug Hartley of Focus Asia Marketing

Culture and Needed Knowledge. Doug Hartley of Focus Asia Marketing

Summary: Episode 19
Cosmetics, Culture and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia…

US Imports, Africa and Germany: Max Sutherland of WTC Atlanta

US Imports, Africa and Germany: Max Sutherland of WTC Atlanta

Summary: Episode 18
How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest?…

The Fourth Industrial Revolution and Leapfrogging to Prosperity: Al Mina of Faceconomics

The Fourth Industrial Revolution and Leapfrogging to Prosperity: Al Mina of Faceconomics

Summary: Episode 17
The Fourth Industrial Revolution and Emerging and Frontier markets such as Moldova, Palestine, Madagascar and Timor Leste…

Hidden Hindrances to Global Success: Mario Lanzarotti of Next Level Minds LLC

Hidden Hindrances to Global Success: Mario Lanzarotti of Next Level Minds LLC

Summary: Episode 16
Italy. Germany. China. India. South Africa. Mario Lanzarotti, former co-founder of the custom-shoe company Awl & Sundry and…

Door-knocking and Boards: Foreign Fundraising Fundamentals with Linda Lysakowski

Door-knocking and Boards: Foreign Fundraising Fundamentals with Linda Lysakowski

Summary: Episode 15
Nonprofits are businesses with different requirements, tax status, and purposes. When raising money for nonprofits globally, what…

Manifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California Fitness

Manifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California Fitness

Summary: Episode 14
How do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work…

Correct Cultural Cues: Lanie Denslow of World Wise Intercultural Training & Resources

Correct Cultural Cues: Lanie Denslow of World Wise Intercultural Training & Resources

Summary: Episode 13
Onboarding an Italian with a trip to a US winery, toasting the correct official in China, and agreeing to a dinner even when you are tired…

Global Business Coaching Challenges and Issues: A talk with Tom Finn of Leggup

Global Business Coaching Challenges and Issues: A talk with Tom Finn of Leggup

Summary: Episode 12
When coaching business leaders in 20 countries and ten languages, issues surely arise. Tom Finn, CEO of LeggUp, an international…

Inbound Inconsistencies: Bill Kenney of MEET and Soft Land Partners

Inbound Inconsistencies: Bill Kenney of MEET and Soft Land Partners

Summary: Episode 11
Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses…

Design with a Global Mindset: Sol Alsina of Mundoh Digital, Argentina

Design with a Global Mindset: Sol Alsina of Mundoh Digital, Argentina

Summary: Episode 10
Ms. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind…

From Refugees to Valued Employees: Eden Tadesse and Ethiopia-based Invicta

From Refugees to Valued Employees: Eden Tadesse and Ethiopia-based Invicta

Summary: Episode 9
Ms. Eden Tadesse, only 25, introduces Ethiopia-based Invicta, an amazing and award-winning global nonprofit (a business in a…

Admiral Games and Sri Lanka: Interview with Dave Chesson of Kindlepreneur

Admiral Games and Sri Lanka: Interview with Dave Chesson of Kindlepreneur

Summary: Episode 8
After living in five countries, selling US weapons through the Office of Defense Cooperation, speaking fluent Mandarin, and…

Bridging Cultures: US Tech Immigration with Sophie Alcorn

Bridging Cultures: US Tech Immigration with Sophie Alcorn

Summary: Episode 7
Incredible innovations, emerging technologies, and entrepreneurship. Impostor syndrome, trauma and major cultural differences…

Expanding to Germany: A talk with Joerg Kemkes

Expanding to Germany: A talk with Joerg Kemkes

Summary: Episode 6
Joerg Kemkes provides over 25 years of tax consultancy in the areas of international tax, transfer pricing, real estate taxation…

US vs. African Business: Interview with Mo Cissé

US vs. African Business: Interview with Mo Cissé

Summary: Episode 5
Mr. Mo Cissé, who came to the US at age 12 from Guinea in West Africa, aims to become the global leader in sustainable…

Evolving in the International Finance, Banking and Music businesses. Lessons from Jon Pedersen.

Evolving in the International Finance, Banking and Music businesses. Lessons from Jon Pedersen.

Summary: Episode 4
From being a “young, brash American” abroad to becoming a senior VP and global executive working in over 150 countries…

Beach Breaks and Battered Women: International Business in Mexico and Belize with Craig Handley

Beach Breaks and Battered Women: International Business in Mexico and Belize with Craig Handley

Summary: Episode 03
Battered women and Beach breaks. Who would have thought that those are major problems in international business? Craig Handley…

Neuroheart Education and Adaptation: Doing Business in Europe with Rachel Paling

Neuroheart Education and Adaptation: Doing Business in Europe with Rachel Paling

Summary: Episode 02
Neuroheart Education. Languages. Cultures. Adaptation. Flexibility. European business. These are some of the themes explored…

Disruptive Technologies, World Travel, Adapting and Mentoring: International Business

Disruptive Technologies, World Travel, Adapting and Mentoring: International Business

Summary: Episode 01
Adventure. Exploring. Ask. Be humble. Enjoy. These are some of the insights that Mark S A Smith presents in his podcast on doing…

Auerbach-Rocky Zapata
Latin America and Leadership with Rocky Zapata - September 9th, 2022
Summary: Episode 26

Family, Food, Faith, Community, and Connections. These are the primary values of Latin America that enable people to manage daily life despite massive corruption, top-down business culture, and dictatorial or autocratic but democratic-appearing governments. While people emulate US leadership styles, safety standards, finance standards, and checks and balances, the reality on the ground is quite different. Miami-based Rocky Zapata who owns three businesses (leadership training, safety training, and tourist yacht trips) explores the changing role of working women, the appeal of cheap labor to draw inbound investment, and some amusing differences in Spanish between countries.

Auerbach-podcast-Tom fuller
Where is your next billion coming from?: Tom Fuller of Fluent Research - September 2nd, 2022
Summary: Episode 25
Italy. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often makes a major difference in its effectiveness. Tom Fuller, VP at Fluent Research in Manhattan, talks about similarities and differences in conducting research in other countries such as those above, and presents some surprising insights compared to the US. Recruiting the right respondent, an accurate translation (not distorted by minimal budgets), and countries’ cultural priorities often shape the outcome.
Adi Patil
A Bridge with India: Adi Patil of StartItUpNYC - August 27th, 2022
Summary: Episode 24
Starting with exposure to 42 nationalities at the Anglo-American School in Moscow, American-born Adi Patil now bridges the US and India as Co-CEO of StartItUpNYC, an established mobile app and IT company with teams in both countries. Adi discusses how teams operate in India; differences in both countries’ marketing appeals; luxury vs. mass marketing; cross-cultural team building and team interactions; each country’s communication styles with each other and with The Boss; taking (or not taking) responsibility; the six-day work week; and many suggestions for start-ups, including major mistakes to avoid. He also offers some hours of free consulting with young companies that have great ideas but are lacking in research and identifying market gaps.
dan vega
Lessons from a Global-Billionaire Mentee: A talk with Dan Vega - August 20th, 2022
Summary: Episode 23
Mentored by an anonymous billionaire and having helped grow many companies into profitable, multi-million dollar enterprises, Dan Vega answers many questions dealing with business in all continents: How to work in countries where bribery is common, how Class B and C celebrities (such as Tony Robbins) made it big abroad before gaining fame in the US, the advantages of hiring overseas employees in developing countries, how his voice tone and gestures got his brother a $5m signing bonus, how distasteful jokes can quickly flush out the unknown top guy when negotiating, and the importance of reading body language globally. He also relates how he got caught in a $500K overseas scam, how he narrowly escaped being killed during a top meeting of country presidents and finance ministers abroad, how Thailand has solved the problem of food insecurity (a lesson for other countries), why a large social media following is less important than its alternative, and how it’s critical to maintain one’s vision but constantly tweak strategies. Many essential business lessons for executives at all levels.