{"id":20980,"date":"2025-05-30T15:24:03","date_gmt":"2025-05-30T15:24:03","guid":{"rendered":"https:\/\/auerbach-intl.com\/?p=20980"},"modified":"2025-09-11T02:18:58","modified_gmt":"2025-09-11T02:18:58","slug":"wrong-dialects-and-english-bloopers-what-not-to-do","status":"publish","type":"post","link":"https:\/\/auerbach-intl.com\/staging\/wrong-dialects-and-english-bloopers-what-not-to-do\/","title":{"rendered":"Wrong Dialects and English Bloopers: What Not to Do"},"content":{"rendered":"\r\n

Correct communication involves more than simply rendering words into another language. It also involves converting cultural concepts \u2026 which AI alone and\u00a0ChatGPT\u00a0do not do. Another key is to ensure using the correct dialect since countries speak and write the same language differently. For example \u2026<\/p>\r\n

For an advertising firm serving the Brazil National Tourism agency, we translated a series of promotional commercials from Portuguese into Latin American Spanish, specifically localized for the Chilean market. However, the Chilean media declined to air the commercials, citing concerns about the “quality of the translations.” In reality, the translations were accurate and carefully adapted for Chile. While we had recommended our own professional dubbing services, the ad agency opted to dub the commercials themselves and selected an Argentine voice talent\u2014unaware that his accent would not resonate well with Chilean audiences.<\/p>\r\n

For the California DMV, we provided a translation into Croatian, and they hired a local “Croatian speaker” to record the narrative. The client\u2019s reviewer claimed that the translation was incorrect and provided some changes.\u00a0But the reviewer did not speak or write Croatian at all; she was Bosnian, with Serbian education – a totally different language. And when our project manager spoke in Croatian to test her, she was not able to understand it at all. FYI, there is no such language as Serbo-Croatian as many people assume.\u00a0<\/strong><\/p>\r\n

The same principles apply if you are using an AI translation program: If you do not speak the target language, how will you know if it\u2019s right? How will you identify the AI mistakes? Since you likely cannot, our subject-specialized, Master\u2019s-level linguists do a final editing and proofreading \u2026 delivering a text with precision and accuracy.<\/strong><\/span><\/p>\r\n

When clients wish to review our work, following the correct process is essential. Dentsply, the world\u2019s largest manufacturer of dental equipment, engaged us to translate their \u201cDirections for Use\u201d into\u00a0multiple European languages. When reviewing our German translation, Dentsply followed proper protocol by returning their edited version to us for evaluation.<\/p>\r\n

Upon review, we found that while the edits were made by a native German speaker, he lived near the Swiss border and spoke Swiss German. Professional German translations must adhere to\u00a0Hochdeutsch\u00a0<\/em>(\u201cStandard German\u201d), specifically the standardized variant appropriate for the target country \u2014 whether Germany, Austria, or Switzerland.<\/p>\r\n

To ensure linguistic accuracy and regional appropriateness, clients must inform us where translations will be used.<\/strong><\/span><\/p>\r\n

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\u00a0<\/strong>SOME OF WHAT WE TRANSLATE and INTERPRET<\/strong>
\u2026 from or into 120 languages, in all dialects and in most language combinations:<\/p>\r\n