{"id":3101,"date":"2017-05-01T22:05:05","date_gmt":"2017-05-01T22:05:05","guid":{"rendered":"https:\/\/auerbach-intl.com\/?p=646"},"modified":"2025-09-15T16:59:11","modified_gmt":"2025-09-15T16:59:11","slug":"gaining-your-share-of-190-billion","status":"publish","type":"post","link":"https:\/\/auerbach-intl.com\/staging\/gaining-your-share-of-190-billion\/","title":{"rendered":"Gaining Your Share of $190 Billion"},"content":{"rendered":"

\"\"No matter what the wind from the White House, US exports <\/span>each month<\/b> from December 2016 to February 2017 were around $190 billion<\/span>1<\/sup>. Yes, that\u2019s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services or income. Some 14 million US jobs exist due to trade with Canada and Mexico<\/span>2<\/sup>. If you enjoy cell phones, cars, inexpensive clothing and summer fruits in winter, you are benefiting from global commerce. <\/span><\/p>\n

As most companies grow, they receive or initiate sales with other countries. Learning how to do business with them is critical.<\/span><\/p>\n

One of the first steps is to ensure that your brochures, manuals, websites and videos are in your customers\u2019 languages. And that\u2019s because around 72% of the world does not speak English and around 72% of global consumers prefer to use their native language when shopping online.<\/span>3<\/sup> Wouldn\u2019t you? <\/span><\/p>\n

And just localizing your website into French, Italian, German, Spanish and Japanese opens your firm to 220 million internet users. How would even 1% of this increase help your bottom line? Note that this number does not include Chinese. While 1.2 billion people speak Chinese as their first language, it is the main content of only 2.2% of world websites.<\/span>4<\/sup><\/p>\n

Many technical texts can be translated into other languages without major changes. Sometimes, however, messages must be acculturated or rewritten to sound better. Examples:<\/span><\/p>\n