![\"auerbach](\"https:\/\/auerbach-intl.com\/staging\/wp-content\/uploads\/2024\/11\/auerbach-intl-blog.jpg\")
Consider the following consumer trends:<\/p>\nConsider the following consumer trends:<\/p>\n
And according to Appia Research, translated marketing campaigns had a\u00a042% click through rate<\/strong>\u00a0and a\u00a022% conversion rate<\/strong>\u00a0over English-only marketing campaigns.<\/p>\n <\/p>\n Whether your firm is B2C or B2B, the trends are the same: companies that localize their websites and marketing increase their business.\u00a0How much revenue are you losing by\u00a0NOT translating your website?<\/p>\n Attracting US multicultural or overseas markets should be a no-brainer if your potential prospects have limited English. What stops people are mostly two issues:<\/p>\n 1) Website updating<\/strong><\/p>\n \u201cOur website has to be updated.\u201d Understood. Is your website ever truly \u201cdone?\u201d It need not be.<\/p>\n Contrary to popular perception, website translations are not an all-or-nothing proposition. You can translate your website in three ways:<\/p>\n 2) Fear<\/strong><\/p>\n Q: \u201cWe don\u2019t speak other languages. What if someone writes to us?\u201d<\/p>\n A: Send us your\u00a0foreign emails or text and we\u2019ll translate them for you, usually within 24 hours. Then write your answer, and we will translate that into the sender\u2019s language.<\/p>\n Q: \u201cWhat if a prospect calls us in a language we don\u2019t understand?\u201d or \u201cHow do we speak to prospects if we don\u2019t know their language?\u201d<\/p>\n Something now is better than nothing later.<\/p>\n G**gle Translate<\/strong><\/p>\n And finally, never rely solely on free, online translation sites for accuracy from or into any language. They are very prone to comical mistakes as in:<\/p>\n English: \u201cYou asked us to call you back after Friday.\u201d<\/p>\n German: Wir hoffen jedoch, dass sie bei ihrer Reiseplanug weiterhilft.<\/p>\n [which means, \u201cHowever, we hope to help you with your travel plans.\u201d] Huh?<\/p>\n Or this English translation of a Japanese food website:<\/p>\n How very appetizing.<\/p>\n \u00a0<\/strong><\/p>\n TO GET A QUOTE<\/strong><\/p>\n To recap, some website translation gets you some business. Doing something, such as a partial website, is better than doing nothing. How much more business do you want to lose?<\/p>\n <\/p>\n To get your translations done with A+ accuracy and cultural adaptation and for any of our other services in 120+ languages, please contact us at\u00a0Auerbach International<\/a>.<\/p>\n <\/p>\n Thank you.<\/p>\n <\/p>\n Philip Auerbach \u201c3 Decades. 2 Billion Words. A+\u00a0Accuracy. Superior Translation\u00a0Services.”<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Consider the following consumer trends: 93% of world internet users are outside North America1 76% of world consumers want information in their own language2 68% of consumers would switch to a different brand that offers support in their native language3 57% of consumers consider it a bias when brands don\u2019t offer end-to-end multilingual experiences to… Continue reading Translated websites: How to avoid cow dung<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,40],"tags":[],"class_list":["post-3846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-newsletter","entry"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/posts\/3846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/comments?post=3846"}],"version-history":[{"count":0,"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/posts\/3846\/revisions"}],"wp:attachment":[{"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/media?parent=3846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/categories?post=3846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/auerbach-intl.com\/staging\/wp-json\/wp\/v2\/tags?post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nFounder, President & CEO
\nAuerbach International
\nHeadquarters – 415-592-0042 x107
\nphilip@auerbach-intl.com<\/a>
\nwww.auerbach-intl.com<\/a>
\ntranslations@auerbach-intl.com<\/a><\/p>\n