Blog | America – Auerbach International

Blog | America

Why “Culture Shock” Isn’t

Many people assume that plunging into life in a new country – either on an extended visit or a long-term overseas assignment – can be difficult, surprising and confrontational, otherwise known as culture shock. This sounds like there will be a wave of negative experiences and emotions crashing on the shores of existence for expatriates… Continue reading

Latin America Opportunities abound for US Businesses

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager… Continue reading

The Final Frontier: Success Strategies – Part 4

STATS RECAP In a continent of over 30 million km2 and with a potential customer base of over 1.1 billion people, over 50% of Africa’s population less than 20 years old. Africa is home to over 100,000 millionaires and several billionaires, with a lot more people destined to be millionaires in the coming years. SUCCESS… Continue reading