Blog | America – Auerbach International

Blog | America

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it.… Continue reading

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather, budding trees and blooming flowers. In April, we celebrate many things including: Foot Health Awareness Month Irritable Bowel Syndrome Awareness Month National Fresh Celery Month National Safe Digging Month National Soft Pretzel Month So, without further ado ... let the… Continue reading

Littering Police and Water Rationing – Time for Friday Funnies

Welcome, once again, to this month's edition of Friday Funnies! Before we commence with the revelry of comic translation blunders, let's take a moment to consider the tragic invasion and senseless war against the people of Ukraine by Russian forces. Politics aside, we all hope for a quick resolution of this disastrous event and an… Continue reading