Conversations on language, culture, and growing a business across borders — hosted and joined by the Auerbach International team.
Podcast
Episode 50: How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales di
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Episode 49: Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of
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Episode 48: While most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls. Ramsey expl
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Episode 47: How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about sav
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Episode 46: As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasize
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Episode 45 – Part 2France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing busin
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Episode 44 – Part 1How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audie
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Episode 43 – Part 2Part two of our two-part series with Chris Smit and Peter Van der Lende. How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in on
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Episode 42 – Part 1How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication
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Episode 41 – Part 3Part Three of our three-part series with Marion Renk-Rosenthal. Marion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger
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Episode 40 – Part 2Documentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains th
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Episode 39 – Part 1Documentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and stat
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Episode 38 – Part 3Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] whic
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Episode 37 – Part 2Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] whic
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Episode 36 – Part 1Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] whic
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Episode 35: Cultural communication assumptions can short-circuit or advance business deals. St. Louis-based Dr. Ellen Moran demonstrates how German vs. American assumptions differ and how to integrate questions, statements and listening that forward the action in both directions. The same met
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Episode 34: Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted
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Episode 33: Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingwell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus
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Episode 32: Andrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chine
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Episode 31: Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promo
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Episode 30: Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life.
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Episode 29: As head of the Global Chamber®, at least halfway to 525 chapters worldwide, Founder and CEO Doug Bruhnke shares his 35 years of global business experience. Starting his career as a chemical engineer with Dupont, Doug broke barriers getting the Japan office to hire its first female
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Episode 28: Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine the various cultures, languages, and nations with multinational crews from all over the world, the majority primarily from West
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Episode 27: Victoria Rennoldson shows international professionals how to become communication and culture confident to impact their results, performance and career growth. She is the founder of Culture Cuppa, and an expert speaker and writer on communication and culture, and has been featured
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