Auerbach Intl

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NEWSLETTER

Stay current with our information newsletter which illustrates humorous uses of language and explores useful translation services plus cultural and global marketing issues that can help or harm your enterprise.

Thanksgiving is near and so is that Bottomless Pit

As the US holiday of Thanksgiving approaches, we would like to extend our appreciation to…

Jazz, Squid, Earthquakes, Trudeau and Thor – The Friday Funnies are here

Over the river and through the woods, to Grandmother’s house we go! November, the month of…

How wrong translations led to wars and bloopers

Many people assume that if others can speak a language, they can translate it. If…

Forget the stork. Don’t step in the Mist. A peach is still a peach. Friday Funnies begins now

Welcome to Spook-tacular October! October, the month of ghouls and goblins, ghosts and gremlins is…

Translated websites: How to avoid cow dung

Consider the following consumer trends: 93% of world internet users are outside North America1 76%…

Announcement to our friends: The Great 14th – now streaming!

Auerbach International is delighted to announce that The Great 14th, the unique autobiography of the…

Poached or Grilled .Pooch or Pirate. And watch out for that Wang Wang… it’s time for Friday Funnies

September signals the beginning of Fall. September is the month of Rosh Hashanah, the Jewish…

No diplomatic blunders. No exploding translations.

This summer we have presented various solutions to problems that many organizations were not aware…

Stay away from the Mosquitos and stay out of the Mist, it’s the Friday Funnies

Welcome to August!!! Ah, August, the month that brings a conclusion to summer. The return…

Cannibals, Mountain Pastures, Cell Phones, Baked Beans and Big… ah, BIG Friday Funnies

Happy July to All! The dog days of Summer are upon us and that, of…

How translations can explode your best intentions

Many companies use overseas agents or distributors to do their translations. You assume, because “they…

Conference interpreting for your ROI … with no diplomatic blunders.

Dear Profit, As companies re-engage during life after (or with) Covid, in-person conferences are igniting…

Onion Rings and Cliffs – Shocking Dangers Await in June’s Friday

Greetings! Summer has arrived and for the first time in a couple years we can…

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It’s already May? 2022 is flying by with a…

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new…

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather,…

Littering Police and Water Rationing – Time for Friday Funnies

Welcome, once again, to this month’s edition of Friday Funnies! Before we commence with the…

A Confused Inventor, an Off Limits Park, Spa Tools to Avoid and Uneducated Drivers – February Friday Funnies

Welcome to February’s Friday Funnies! The economy is heating up and business is buzzing again.…

Of Synagogues, Automatic Doors, AAT and OPI

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one…

Friday Funnies: Questionable Duties and Dining Choices

Happy Friday!   The revelry of the holiday season has passed, Omicron is present and…

Variants, Cold Waves, Teapots and Boxing – Year-end Lessons in Clarity

Season’s Greetings! Our mid-month email normally features information about language services and how those services…

Spiders, Goats, Skates and KFC make for Happy Holidays

  Happy Holidays!       ‘Tis the season for warm cheer, visions of sugarplums,…

A Step Sister or a Sister-In-Law, Lost in Translation for your Organization

Hello, Profit, You may be aware of Machine Translation (MT), and how it’s implemented by…

Shemomechama this Thanksgiving – Friday Funnies to the Rescue

November marks the start of the holiday season and Thanksgiving may be the favorite holiday…

Language Enhanced Websites. Undeniable Opportunities

Virtually all US enterprises have a website in English. But few have enhanced their multicultural…

A Bottled Grim Reaper, a Cholesterol Overload and an Unwanted Option – October Friday Funnies is Here!

A very happy Friday, Alex,   Crisp breezes and the changing colors of foliage signal the…

Tales from the Trenches: How NOT Surfing Saved Us and Our Client

As one of the oldest language agencies in the US, we’ve encountered some unique challenges during our 30 years of providing translation solutions to…

Bargains, H2O Directions, Fresh Eats, Grovin’ and One Hot Flight – Friday Funnies are HERE!

A very happy September to you!   Every month we celebrate the unintended foibles of…

Why we don’t always follow instructions

Traditionally, the motto in US business is that the client is always right. At Auerbach International, we…

Friday Funnies – The Toothpaste, the Ice Cream, the Cleaners, the Root Canal and the Complaint Desk

A new month and a new journey into the world of misanthrope-drafted mistranslations! Whether it’s…

How to Talk when you can’t Speak

Most people, from presidents to press corps, are unaware that spoken communication is called interpreting…

Friday Funnies – Independence Day Edition

A very happy 4th of July Weekend to all!   With the pandemic slowly receding…

Inuktitut, Tongan and Twi… Oh Yes

As you’re aware, we at Auerbach International translate documents, videos, websites and software and have done so…

May Friday Funnies – Horny Moses

As we all enter the Memorial Day weekend and the beginning of a normalized summer,…

Inspiring Dalai Lama Documentary in 21 languages over four May-June weekends

Hello everyone, How does one capture the essence of one of the most legendary lives…

April Friday Funnies – Ask for Bottled Water

Welcome to the April edition of Friday Funnies, Auerbach International’s monthly presentation of the humorous…

Don’t let your Business Tootie him with Vigor

Happy Spring, Welcome to the March 2021 installment of FRIDAY LANGUAGE FUNNIES – a humorous sample of…

A language lesson from Mazda

Happy February! It’s time for a funny lesson… Imagine that you run Mazda and have…

A Laugh during this Challenging Holiday Season!

Holiday Greetings to All! I hope this finds you free of Covid and able to…

Turkey, Jabuticaba Sauce, Mashed Cassavas and Banh Trung Thu!

Happy Thanksgiving! Many of us think of Thanksgiving as a uniquely U.S. holiday, but many…

New Business Paths and Laughs for the Beginning of Fall

Welcome to Fall 2020! Today is the beginning of the most challenging Fall our businesses…

You Can Never Be Too Careful

Welcome back to our irregularly scheduled programming: Here we are in the dog days of…

Critical Mistakes causing Unintended Humor

Welcome to another episode of “Don’t Say We Didn’t Warn You!” Q:      When you market your…

A Pool, a Vacuum Cleaner and a Dentist – No Way to Run a Business

It’s time, once again, for the Auerbach International tour of “Twisted Translations”! Every kid’s dream…