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NEWSLETTER

Stay current with our information newsletter which illustrates humorous uses of language and explores useful translation services plus cultural and global marketing issues that can help or harm your enterprise.

Business Closures, Questionable Composting, Population Control Diet and a Sauce to Avoid – These are the Holiday Friday Funnies

 The weather outside is frightful but the month of December is so delightful! It’s filled…

Lit, Narc Dogs, Snacks for Two Mouths and an Eco-Nightmare – It’s Friday Funnies

February is here and we’re reminded that, although it’s the shortest month of the year,…

Invisible Dentures, Nude Covid Protection and Hands-free … Never Mind – It’s the Friday Funnies!

The New Year has arrived and with it the promise of great opportunities ahead! It’s…

“Revising” website translations inexpensively. And website Bloopers.

“I can’t translate my website yet. It’s being revised.” If I had a hundred dollars…

The Importance of Emptiness. Book translations and Bloopers

When companies design brochures or forms for translation, they often forget a critical element: white…

New Year’s Gift: Wonderful signs and bloopers to brighten your day

I have always been amazed that foreigners can learn English so well. Ours is a…

Untranslatable words and Humorous signs: A Thanksgiving gift

Our newsletter last month illustrated how simple words such as “reuse” or “recycle” cannot be translated directly…

Drinking, Pigs, Water and the No-Fun Zone – It’s Friday Funnies

November is here; the month of thanks and friendship and family gatherings. In many parts…

Bloopers, and why easy translations are not so easy

In general, simple words are simple to translate. Except when they aren’t. And AI programs…

Ghosts and Goblins and Confusing Signs – it’s Friday Funnies

The days are getting shorter and the fall breeze is cool. Hillsides are ablaze with…

AI and Blooper Double Meanings: See what can go wrong

Every language has expressions. And AI captures most, but not all of them. For example: “J’ai…

Satanic Bike Handling and Head Banging – Friday Funnies have Arrived!

September is here and children have returned to school inspiring many parents to hum to…

Global Tips and Airport Bloopers

As was presented last month, our August newsletter explores some new concepts to help your…

Lounge, You Weak, Rice-Flour Noodle; Don’t Potato Romp or You’ll Vomit – It’s Friday Funnies!

August is named for Augustus Caesar, the first Emperor of Rome and the grandnephew of…

“Deciding” OPI, Brazil and Cars: Translation issues you never thought of.

“I’m on the fence about coming to your party.” A very simple sentence to translate,…

Carelessness, a Queen, Speeding and Confusing Invisibility – Get Ready for FRIDAY FUNNIES

July is here! The middle of summer has arrived which means we’ve all enjoyed a…

Critical lessons for doing business abroad: Global Gurus’ expertise – Part 3

With over 11,000 downloads during our 15-month life, the 60+ episodes of our Global Gurus podcast provide…

Cephalopod Currency, Unenforcible Fines, Confusion and a Career Change – Friday Funnies is here!

Happy June! June is here and that means summer has arrived. Kids are out of…

Critical lessons for doing business abroad: Global Gurus’ expertise – Part 2

During its first 14 months, our podcast, Global Gurus: Stories of International Business, has produced…

Innocent Thunderstorms, Pious Bovine, Humanely Raised Progeny and Spectacle Crushes – It’s Friday Funnies!

Welcome to May! May, the month of Cinco de Mayo and Star Wars Day (May,…

Critical lessons for doing business abroad: Global Gurus’ expertise – Part 1

With over 50 episodes and almost 7500 downloads during its first year, our podcast, Global…

A Nude Moose Tourist Looking for a Parking Spot – Welcome to Friday Funnies!

April is here and spring has sprung. The year is roaring ahead at breakneck speed!…

Why Starbucks failed and Why Culture Matters

Starbuck’s is the popular US coffee chain that entered Australia.Bunnings is an Australian chain of…

Beware! Panic! It’s that Dangerous Friday Funnies Ides of March Missing Foot!

March has arrived like a Lion. Hopefully, you’re enjoying a roaring start to this month.…

Software Translations are still wrong. Here’s how.

With the advent of new bots and new methods, many companies still rely on translation…

Angles, Potatoes, Chanting and Stupid Areas – it’s Friday Funnies

One month down and eleven more ahead! February has arrived, filled with dreams of ever-increasing…

Translation pricing: You get what you pay for

After 30+ years in the language business, the most common question people ask is “How…

Frightening dogs. Insane sheep. A unique tourist destination. Defensive driving. January Friday Funnies is here.

Welcome to 2023! The holidays have come and gone leaving many of us with the…

A year-end gift: The craziness of English

As a year-end gift to our clients and supporters, we wanted to offer an amusing…

Season’s Grettings

As year-end approaches, we wanted to remind you that last-minute translation “gifts” of documents, videos,…

A Krampus, Ho, Ho, Ho’s and No, No, No’s – the December Friday Funnies is here

Oh, the weather outside is frightful but the fire is so delightful! December is here…

Thanksgiving is near and so is that Bottomless Pit

As the US holiday of Thanksgiving approaches, we would like to extend our appreciation to…

Jazz, Squid, Earthquakes, Trudeau and Thor – The Friday Funnies are here

Over the river and through the woods, to Grandmother’s house we go! November, the month of…

How wrong translations led to wars and bloopers

Many people assume that if others can speak a language, they can translate it. If…

Forget the stork. Don’t step in the Mist. A peach is still a peach. Friday Funnies begins now

Welcome to Spook-tacular October! October, the month of ghouls and goblins, ghosts and gremlins is…

Translated websites: How to avoid cow dung

Consider the following consumer trends: 93% of world internet users are outside North America1 76%…

Announcement to our friends: The Great 14th – now streaming!

Auerbach International is delighted to announce that The Great 14th, the unique autobiography of the…

Poached or Grilled .Pooch or Pirate. And watch out for that Wang Wang… it’s time for Friday Funnies

September signals the beginning of Fall. September is the month of Rosh Hashanah, the Jewish…

No diplomatic blunders. No exploding translations.

This summer we have presented various solutions to problems that many organizations were not aware…

Stay away from the Mosquitos and stay out of the Mist, it’s the Friday Funnies

Welcome to August!!! Ah, August, the month that brings a conclusion to summer. The return…

Cannibals, Mountain Pastures, Cell Phones, Baked Beans and Big… ah, BIG Friday Funnies

Happy July to All! The dog days of Summer are upon us and that, of…

How translations can explode your best intentions

Many companies use overseas agents or distributors to do their translations. You assume, because “they…

Conference interpreting for your ROI … with no diplomatic blunders.

Dear Profit, As companies re-engage during life after (or with) Covid, in-person conferences are igniting…

Onion Rings and Cliffs – Shocking Dangers Await in June’s Friday

Greetings! Summer has arrived and for the first time in a couple years we can…

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It’s already May? 2022 is flying by with a…

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new…

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather,…

Littering Police and Water Rationing – Time for Friday Funnies

Welcome, once again, to this month’s edition of Friday Funnies! Before we commence with the…

A Confused Inventor, an Off Limits Park, Spa Tools to Avoid and Uneducated Drivers – February Friday Funnies

Welcome to February’s Friday Funnies! The economy is heating up and business is buzzing again.…

Of Synagogues, Automatic Doors, AAT and OPI

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one…

Friday Funnies: Questionable Duties and Dining Choices

Happy Friday!   The revelry of the holiday season has passed, Omicron is present and…

Variants, Cold Waves, Teapots and Boxing – Year-end Lessons in Clarity

Season’s Greetings! Our mid-month email normally features information about language services and how those services…

Spiders, Goats, Skates and KFC make for Happy Holidays

  Happy Holidays!       ‘Tis the season for warm cheer, visions of sugarplums,…

A Step Sister or a Sister-In-Law, Lost in Translation for your Organization

Hello, Profit, You may be aware of Machine Translation (MT), and how it’s implemented by…