October 2018 interview by Dr. Jay Sordean with Founder Philip Auerbach in a Berkeley (CA) restaurant, about the company’s history and services … and with Bloopers to brighten up your day.
In his early career, Philip Auerbach was an Associate Editor and then Director of Product Management at Auerbach Publishers, a former family-owned firm in New Jersey; Marketing Director at Bophuthatswana Management Services in southern Africa; New Business Development Manager at Springhouse Corporation in Pennsylvania; and Director of Medical / Healthcare Research at Market Intelligence Research Company (now Frost & Sullivan) in California. He has been President and Marketing Director of Auerbach International since 1990.
In these and other capacities, Mr. Auerbach has marketed products ranging from videos to software; edited, designed and marketed publications, databases as well as varied non-profit and for-profit services; and has taught many courses to American and international business executives, both in the US and abroad.
Among his major business accomplishments, Mr. Auerbach managed the turnaround of an unprofitable publishing operation to generate over $1 million in new revenue in just one year; conducted market research, designed and implemented business plans, and formulated financial strategies to generate $5 million in sales in untapped business niches; negotiated licensing agreements both in Japan and the US; organized and directed over 25 US and global product launches and presentations in the US, Europe, Africa and Japan; and has written over 200 promotional brochures and articles for US and overseas markets, localizing these and other programs for both developed and developing countries.
Mr. Auerbach earned an International MBA degree with a specialization in Marketing from The Thunderbird School of Global Management in 1981 and earned his Bachelor’s degree in Japanese Studies at Earlham College, Indiana, in 1975. He also studied at Institut Catholique in Paris, Waseda University in Tokyo, and East China Normal University in Shanghai. He was also an Adjunct Professor teaching Translations Project Management at the Monterey Institute for International Studies (now the Middlebury Institute of International Studies at Monterey.)
In early 2018, he launched the Auerbach Global-Impact Foundation, and since 2013 has been a frequent participant at CEO Space, the nation’s foremost business conference.
During “off hours,” he has been a volunteer high school tutor, committee and Board member of a no-interest loan society, and leader for over 15 years of a Christian-Jewish-Muslim Dialog Group. Favorite activities include reading; movies; countryside hikes; horse riding; bike riding; attending plays, operas and concerts; and enjoying dinners with one or two friends at a time.
These four feelings dominated my childhood since my earliest memory at one-and-a-half years old. I remember holding myself up on my crib and mentally telling my parents No! as they argued yet again in the hallway outside my semi-open bedroom door. They separated shortly thereafter and officially divorced when I was 3 … an action unheard of in Philadelphia where I was raised in the mid-1950s.
For the first 16 years of my life, I felt incredibly lonely as the only divorced child I ever knew… a situation that no one else around me could relate to or understand.
From my earliest years, I perceived my mother’s family as being loving, unconditional and nurturing, while my father’s family was conditional, strict and rigid. How to navigate between two different mindsets, two different realities, and two different standards was baffling, especially because the rules were never clearly defined.
After most weekends with my father and his family, I would return to my mother and break down in tears. No matter what I said or did, my father seemed not to want to consider my feelings or value my comments. Amidst this psychological confusion, I longed for him to understand me and not to deny my thoughts.
In 7th grade, I was required to learn Latin and then I chose to study French voluntarily. Languages to me became openings to other ways of thinking and other mindsets. And I dreamt irrationally that if I could not communicate with my monolingual father in English, perhaps I could do so through some other language.
To his credit, he started taking me abroad on business trips and exposed me to the world … where other assumptions and ways of thinking and behaving were the norm.
After studying German in high school, Japanese in college and Chinese in grad school and after visiting many countries, I knew that I wanted to do something involving cultures, business and bridging linguistic gaps. An implementation of this desire since 2010 has been my leading a local Christian-Jewish-Muslim dialog group.
By establishing Auerbach International in 1990, I was able to fulfill two parts of my personal mission:
I hope you will join me in this quest.
The Global Sales Incentive Program is completely discretionary and “Company” retains its right to administer the Plans in its sole discretion, including the right to alter, amend, modify, or discontinue at any time without obligation to make an award, unless otherwise specifically required by local law, for any reason, including but not limited to the following:
Das Global Sales Incentive Program ist vollständig diskretionär und das Unternehmen behält sich das Recht vor, die Pläne nach eigenem Ermessen zu verwalten, einschließlich des Rechts, jederzeit ohne Verpflichtung zur Vergabe einer Prämie zu ändern, zu ergänzen, zu modifizieren oder einzustellen, sofern nicht ausdrücklich etwas anderes von lokal gefordert wird Gesetz, aus irgendeinem Grund, einschließlich, aber nicht beschränkt auf die folgenden:
The Global Sales Incentive Program is entirely discretionary and the Company reserves the right to administer the plans at its sole discretion, including the right to change, add, modify or discontinue at any time without obligation to award any award, except as expressly provided otherwise required by local law, for any reason, including but not limited to the following:
Das Globale Anreizvergütungsprogramm ist vollständig dem eigenen Ermessen des Unternehmens anheimgestellt und “Company” behält sich das Recht vor, die Pläne nach eigenem Ermessen zu verwalten, einschließlich des Rechts, jederzeit ohne Verpflichtung zur Vergabe einer Prämie zu ändern, zu ergänzen, zu modifizieren oder einzustellen, sofern nicht ausdrücklich durch lokale Gesetzgebung vorgeschrieben, aus beliebigen Gründen, einschließlich, aber nicht beschränkt auf des Folgenden:
Le programme mondial d’incitation à la vente est entièrement discrétionnaire et “Company” conserve son droit d’administrer les plans à sa seule discrétion, y compris le droit de modifier, d’amender, de modifier ou d’interrompre à tout moment sans obligation d’attribuer une récompense, sauf exigence contraire spécifique par les autorités locales. loi, pour quelque raison que ce soit, y compris, mais sans s’y limiter, ce qui suit:
The Global Sales Incentive Program is entirely discretionary and “Company” retains its right to administer the Plans in its sole discretion, including the right to modify, amend, modify or discontinue at any time without obligation to award a reward, unless specifically required otherwise by local authorities. law, for any reason, including but not limited to the following:
Le plan mondial des primes exceptionnelles est entièrement discrétionnaire et Société conserve son droit d’administrer les plans à sa seule discrétion, y compris le droit d’altérer, d’amender, de modifier ou d’interrompre à tout moment sans obligation afin de faire une attribution, à moins que cela ne soit spécifiquement requis par la loi locale, pour toute raison, y compris, mais sans se limiter aux raisons suivantes:
1335 Pearl Street, #F | Alameda, CA 94501
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translations@auerbach-intl.com | www.auerbach-intl.com
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