Auerbach Intl

Phone: (415) 592 0042

PODCASTS

podcast-auerbach

With Auerbach Podcasts, you can find and listen to guests from all kinds of ventures — large and small companies, nonprofits, consultants, and others – showcase their careers, experiences, cultural and translation challenges, and what’s worked and what hasn’t – as they enter new global markets.

Multi-cultural Management: Chris Smit and Peter van der Lende of Culture Matter
Part 1: Creating a multinational corporate culture and Open vs. top-down communication styles

Summary: Episode 42 – Part 1
How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende…

Producing International Documentaries: Marion Renk-Rosenthal of Renk-Rosenthal Media Production
Part 3: Product placement, Advertising, and Tour groups’ cultural challenges

Summary: Episode 41 – Part 3
Part Three of our three-part series with Marion Renk-Rosenthal. Marion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger generation has a different mindset. Marion explains how the world of documentary filmmaking is changing…

Producing International Documentaries: Marion Renk-Rosenthal of Renk-Rosenthal Media Production
Part 2: Latin America, the Philippines, Relationships and Taboo Subjects

Summary: Episode 40 – Part 2
Documentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains the do’s and don’ts of working in Latin America, Poland, and the Philippines as well as subjects and filming methods that appeal to Europeans vs. Americans…

Producing International Documentaries: Marion Renk-Rosenthal of Renk-Rosenthal Media Production
Part 1: Four countries’ business and social practices.

Summary: Episode 39 – Part 1
Documentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and state-run media. She also explores social, business and cultural norms in the US, the UK, France, Germany and Luxembourg, with critical do’s and don’ts in each country…

Africa Transformations and Opportunities: Dr. Komi Klu of EMIGROUP
Part 3: When fees are not bribes. Etiquette. Marketing to the masses.

Summary: Episode 38 – Part 3
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities…

Africa Transformations and Opportunities: Dr. Komi Klu of EMIGROUP
Part 2: US/China perceptions. Electricity. Shifting into finished products.

Summary: Episode 37 – Part 2
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities…

Africa Transformations and Opportunities: Dr. Komi Klu of EMIGROUP
Part 1: Overlooked Advantages. Online registrations. Refuting requests for bribes.

Summary: Episode 36 – Part 1
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities…

German vs. US Communication Styles: Dr. Ellen Moran of Leadership Dialogues

German vs. US Communication Styles: Dr. Ellen Moran of Leadership Dialogues

Summary: Episode 35
Cultural communication assumptions can short-circuit or advance business deals. St. Louis-based Dr. Ellen Moran demonstrates how German vs. American assumptions differ and how to integrate questions, statements and listening that forward the action in both directions. The same methods can be applied when interacting…

LinkedIn methods for overseas market entry: Matt Rocco of Mojo Global

LinkedIn methods for overseas market entry: Matt Rocco of Mojo Global

Summary: Episode 34
Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries.

How to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo Labs

How to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo Labs

Summary: Episode 33
Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingwell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says…

Cultural Challenges while Teaching ESL: Andrew Weiler of English Confidence Unlocked

Cultural Challenges while Teaching ESL: Andrew Weiler of English Confidence Unlocked

Summary: Episode 32
Andrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chinese and Japanese. He explains how…

India, Nigeria, Leadership and Management. Lessons from Dr. Chaz Austin

India, Nigeria, Leadership and Management. Lessons from Dr. Chaz Austin

Summary: Episode 31
Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory…

CPA services with international clients with Michael Markiewicz of Markiewicz Enterprises, LLC.

CPA services with international clients with Michael Markiewicz of Markiewicz Enterprises, LLC.

Summary: Episode 30
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life. Michael also explains the CPA point of…

Embracing Change, Transforming Lives. Doug Bruhnke, Founder and CEO of the Global Chamber®

Embracing Change, Transforming Lives. Doug Bruhnke, Founder and CEO of the Global Chamber®

Summary: Episode 29
As head of the Global Chamber®, at least halfway to 525 chapters worldwide, Founder and CEO Doug Bruhnke shares his 35 years of global business experience. Starting his career as a chemical engineer with Dupont, Doug broke barriers getting the Japan office to hire its first female sales rep, explores how multicultural teams…

Diane Byrne of MegayachtNews.com

Diane Byrne of MegayachtNews.com

Summary: Episode 28
Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine the various cultures, languages, and nations with multinational crews from all over the world, the majority primarily from Western nations, and English as a second or third…

Clearer Multicultural Comprehension: Victoria Rennoldson of Perfect Cuppa English

Clearer Multicultural Comprehension: Victoria Rennoldson of Perfect Cuppa English

Summary: Episode 27
Victoria Rennoldson shows international professionals how to become communication and culture confident to impact their results, performance and career growth. She is the founder of Perfect Cuppa English, and an expert speaker and writer on communication and culture, and has been featured by the Global…

Latin America and Leadership with Rocky Zapata

Latin America and Leadership with Rocky Zapata

Summary: Episode 26
Family, Food, Faith and Fiestas. Community and Connections. These are the primary values of Latin America that enable people to manage daily life in spite of massive corruption, top-down business culture, and dictatorial or autocratic but democratic-appearing governments. While people emulate US leadership styles…

Where is your next billion coming from?: Tom Fuller of Fluent Research

Where is your next billion coming from?: Tom Fuller of Fluent Research

Summary: Episode 25
Italy. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often makes a major difference in its…

A Bridge with India: Adi Patil of StartItUpNYC

A Bridge with India: Adi Patil of StartItUpNYC

Summary: Episode 24
Starting with exposure to 42 nationalities at the Anglo-American School in Moscow, American-born Adi Patil now bridges the US and India as Co-CEO of StartItUpNYC, an established mobile app and IT company with teams in both countries. Adi discusses how teams operate in India; differences in both countries’ marketing…

Lessons from a Global-Billionaire Mentee: A talk with Dan Vega

Lessons from a Global-Billionaire Mentee: A talk with Dan Vega

Summary: Episode 23
Mentored by an anonymous billionaire and having helped grow many companies into profitable, multi-million dollar enterprises, Dan Vega answers many questions dealing with business in all continents: How to work in countries where bribery is common, how Class B and C celebrities (such as Tony Robbins) made it big abroad…

How World Mindsets affect Business Success: Dr. Liz Nuñez of Pivot Rx

How World Mindsets affect Business Success: Dr. Liz Nuñez of Pivot Rx

Summary: Episode 22
China, the Arab world, Nicaragua and more. Having worked with clients in 62 countries, Dr. Liz Nuñez owns the international consultancy Pivot Rx that helps overseas businesses enter the US and English-speaking markets. Her interview presents a wealth of amazing knowledge about global mindsets and business practices…

The Guru of Athletic Footwear: Gene McCarthy and Global Expansion

The Guru of Athletic Footwear: Gene McCarthy and Global Expansion

Summary: Episode 21
Gene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major athletic footwear companies: Nike, Jordan, Under Armour, Rebook, Timberland and Merrell. His unique wisdom in expanding these companies’ worldwide sales includes why branding trumps selling…

America’s #4 Podcast: Travis Johnson of the Nonprofit Architect

America’s #4 Podcast: Travis Johnson of the Nonprofit Architect

Summary: Episode 20
How do you go from trailer parks and foster homes to having the fourth-most popular podcast in the U.S.? Travis Johnson pioneered the Nonprofit Architect podcast with celebrities, consultants and business people teaching how nonprofits and other enterprises can generate lucrative income. With a listenership in all 50 states…

Culture and Needed Knowledge. Doug Hartley of Focus Asia Marketing

Culture and Needed Knowledge. Doug Hartley of Focus Asia Marketing

Summary: Episode 19
Cosmetics, Culture and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics…

US Imports, Africa and Germany: Max Sutherland of WTC Atlanta

US Imports, Africa and Germany: Max Sutherland of WTC Atlanta

Summary: Episode 18
How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French…

The Fourth Industrial Revolution and Leapfrogging to Prosperity: Al Mina of Faceconomics

The Fourth Industrial Revolution and Leapfrogging to Prosperity: Al Mina of Faceconomics

Summary: Episode 17
The Fourth Industrial Revolution and Emerging and Frontier markets such as Moldova, Palestine, Madagascar and Timor Leste. Technology such as the internet, social media, smart phones and even smart watches are enabling left-behind countries to leapfrog past traditional models of development and learn…

Hidden Hindrances to Global Success: Mario Lanzarotti of Next Level Minds LLC

Hidden Hindrances to Global Success: Mario Lanzarotti of Next Level Minds LLC

Summary: Episode 16
Italy. Germany. China. India. South Africa. Mario Lanzarotti, former co-founder of the custom-shoe company Awl & Sundry and currently a top mindset coach (Next Level Minds LLC), presents amazing stories about his global experiences — Traditional values at work in Italy, why many Indian families are not proud of their…

Door-knocking and Boards: Foreign Fundraising Fundamentals with Linda Lysakowski

Door-knocking and Boards: Foreign Fundraising Fundamentals with Linda Lysakowski

Summary: Episode 15
Nonprofits are businesses with different requirements, tax status, and purposes. When raising money for nonprofits globally, what issues are encountered? Linda Lysakowski, one of just around 100 Advanced Certified Fund Raising Executives (ACFRE), presents some fundraising fundamentals which Americans may not think of and…

Manifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California Fitness

Manifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California Fitness

Summary: Episode 14
How do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work out? Eric Levine, owner of Gold’s Gyms, 24-Hour Fitness, and California Fitness presents amazing marketing and branding strategies; successes and blunders; real estate lessons; cautions about…

Correct Cultural Cues: Lanie Denslow of World Wise Intercultural Training & Resources

Correct Cultural Cues: Lanie Denslow of World Wise Intercultural Training & Resources

Summary: Episode 13
Onboarding an Italian with a trip to a US winery, toasting the correct official in China, and agreeing to a dinner even when you are tired. Lanie Denslow, the CEO of World Wise Intercultural Training & Resources, shares many insights about cultural do’s and don’ts that can determine business success or failure. While many…

Global Business Coaching Challenges and Issues: A talk with Tom Finn of Leggup

Global Business Coaching Challenges and Issues: A talk with Tom Finn of Leggup

Summary: Episode 12
When coaching business leaders in 20 countries and ten languages, issues surely arise. Tom Finn, CEO of LeggUp, an international coaching platform, explores management styles and issues in Canada, Switzerland (Do you know about dining etiquette?), India/Asia and Europe, and cultural challenges across the world. Yet…

Inbound Inconsistencies: Bill Kenney of MEET and Soft Land Partners

Inbound Inconsistencies: Bill Kenney of MEET and Soft Land Partners

Summary: Episode 11
Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment their changing…

Design with a Global Mindset: Sol Alsina of Mundoh Digital, Argentina

Design with a Global Mindset: Sol Alsina of Mundoh Digital, Argentina

Summary: Episode 10
Ms. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind the brand are essential to create a client’s website and positioning. With clients in Argentina, the US and Europe, some cultural issues have centered around Americans’ bottom-line pricing…

From Refugees to Valued Employees: Eden Tadesse and Ethiopia-based Invicta

From Refugees to Valued Employees: Eden Tadesse and Ethiopia-based Invicta

Summary: Episode 9
Ms. Eden Tadesse, only 25, introduces Ethiopia-based Invicta, an amazing and award-winning global nonprofit (a business in a different format) that links refugees worldwide with online training and remote job opportunities, often in IT and cybersecurity. Exploring cultural differences such as time and communication styles…

Admiral Games and Sri Lanka: Interview with Dave Chesson of Kindlepreneur

Admiral Games and Sri Lanka: Interview with Dave Chesson of Kindlepreneur

Summary: Episode 8
After living in five countries, selling US weapons through the Office of Defense Cooperation, speaking fluent Mandarin, and with businesses in Sri Lanka, Dave Chesson now leads Kindlepreneur, top-rated by Amazon to teach people how to self-publish and market their own books. His Navy experience is full of stories of…

Bridging Cultures: US Tech Immigration with Sophie Alcorn

Bridging Cultures: US Tech Immigration with Sophie Alcorn

Summary: Episode 7
Incredible innovations, emerging technologies, and entrepreneurship. Impostor syndrome, trauma and major cultural differences presenting yourself. These are some of the issues explored by Sophie Alcorn, owner of the top start-up immigration law firm in Silicon Valley as she helps bring tech innovators to the US “in the national…

Expanding to Germany: A talk with Joerg Kemkes

Expanding to Germany: A talk with Joerg Kemkes

Summary: Episode 6
Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory…

US vs. African Business: Interview with Mo Cissé

US vs. African Business: Interview with Mo Cissé

Summary: Episode 5
Mr. Mo Cissé, who came to the US at age 12 from Guinea in West Africa, aims to become the global leader in sustainable fashion through his online company, Meraki Allure, LLC. In contrast with the US, Mo explains how Africa offers faster turnarounds, faster partnerships and far fewer legal constraints, all based on a handshake…

Evolving in the International Finance, Banking and Music businesses. Lessons from Jon Pedersen.

Evolving in the International Finance, Banking and Music businesses. Lessons from Jon Pedersen.

Summary: Episode 4
Jon Pedersen is a corporate finance professional with around 30 years of experience in finance, technology, and operations. He has worked in banking media & entertainment, and is now the CFO of HealthPlanOne, a growing company in the Medical distribution sector…

Beach Breaks and Battered Women: International Business in Mexico and Belize with Craig Handley

Beach Breaks and Battered Women: International Business in Mexico and Belize with Craig Handley

Summary: Episode 03
Battered women and Beach breaks. Who would have thought that those are major problems in international business? Craig Handley, CEO of ListenTrust, a $150M call center company, talks about many cultural and business challenges working in Mexico and Belize. These include motivators for weekend work…

Neuroheart Education and Adaptation: Doing Business in Europe with Rachel Paling

Neuroheart Education and Adaptation: Doing Business in Europe with Rachel Paling

Summary: Episode 02
Neuroheart Education. Languages. Cultures. Adaptation. Flexibility. European business. These are some of the themes explored in our podcast with Rachel Paling, director of Efficient Language Coaching Global SLU as she has trained almost 1200 coaches across 70+ countries. She is now developing Neuroheart Education for…

Disruptive Technologies, World Travel, Adapting and Mentoring: International Business

Disruptive Technologies, World Travel, Adapting and Mentoring: International Business

Summary: Episode 01
Adventure. Exploring. Ask. Be humble. Enjoy. These are some of the insights that Mark S A Smith presents in his podcast on doing International Business in 54 countries over 42 years … with tips about foods, meetings, interpreters and learning quickly how to behave abroad…