PODCASTS
PODCASTS

Guests from all kinds of ventures — large and small companies, nonprofits, consultants and others – showcase their careers, experiences, cultural challenges, what’s worked and what hasn’t – as they enter new global markets.

Diane Byrne of MegayachtNews.com – September 23th, 2022

Summary: Episode 28
Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine....

Clearer Multicultural Comprehension: Victoria Rennoldson of Perfect Cuppa English

Summary: Episode 27
Victoria Rennoldson shows international professionals how to become communication and culture confident to impact their results, performance and career growth...
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Summary: Episode 26

Family, Food, Faith, Community, and Connections. These are the primary values of Latin America that enable people to manage daily life despite massive corruption, top-down business culture, and dictatorial or autocratic but democratic-appearing governments. While people emulate US leadership styles, safety standards, finance standards, and checks and balances, the reality on the ground is quite different. Miami-based Rocky Zapata who owns three businesses (leadership training, safety training, and tourist yacht trips) explores the changing role of working women, the appeal of cheap labor to draw inbound investment, and some amusing differences in Spanish between countries.

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Summary: Episode 25

Italy. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often makes a major difference in its effectiveness. Tom Fuller, VP at Fluent Research in Manhattan, talks about similarities and differences in conducting research in other countries such as those above, and presents some surprising insights compared to the US. Recruiting the right respondent, an accurate translation (not distorted by minimal budgets), and countries’ cultural priorities often shape the outcome.

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Summary: Episode 24

Starting with exposure to 42 nationalities at the Anglo-American School in Moscow, American-born Adi Patil now bridges the US and India as Co-CEO of StartItUpNYC, an established mobile app and IT company with teams in both countries. Adi discusses how teams operate in India; differences in both countries’ marketing appeals; luxury vs. mass marketing; cross-cultural team building and team interactions; each country’s communication styles with each other and with The Boss; taking (or not taking) responsibility; the six-day work week; and many suggestions for start-ups, including major mistakes to avoid. He also offers some hours of free consulting with young companies that have great ideas but are lacking in research and identifying market gaps.

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Summary: Episode 23

Mentored by an anonymous billionaire and having helped grow many companies into profitable, multi-million dollar enterprises, Dan Vega answers many questions dealing with business in all continents: How to work in countries where bribery is common, how Class B and C celebrities (such as Tony Robbins) made it big abroad before gaining fame in the US, the advantages of hiring overseas employees in developing countries, how his voice tone and gestures got his brother a $5m signing bonus, how distasteful jokes can quickly flush out the unknown top guy when negotiating, and the importance of reading body language globally. He also relates how he got caught in a $500K overseas scam, how he narrowly escaped being killed during a top meeting of country presidents and finance ministers abroad, how Thailand has solved the problem of food insecurity (a lesson for other countries), why a large social media following is less important than its alternative, and how it’s critical to maintain one’s vision but constantly tweak strategies. Many essential business lessons for executives at all levels.

How World Mindsets affect Business Success: Dr. Liz Nuñez of Pivot Rx

Summary: Episode 22
China, the Arab world, Nicaragua and more. Having worked with clients in 62 countries, Dr. Liz Nuñez owns the international consultancy Pivot....
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Summary: Episode 22

China, the Arab world, Nicaragua and more. Having worked with clients in 62 countries, Dr. Liz Nuñez owns the international consultancy Pivot Rx which helps overseas businesses enter the US and English-speaking markets. Her interview presents a wealth of amazing knowledge about global mindsets and business practices. What do serious foreigners assume when they interact with laid-back Americans? What cultural trait often causes Americans and Chinese to clash? How do voice tone and body language affect communications worldwide? How does a US Latina do business with Arab men? How does a young-looking American establish credibility with older executives abroad? What US gestures have very different meanings elsewhere? What causes many confident foreign business people to fear speaking English? What should you do when served some food you don’t want to eat? How should you follow up after a meeting with overseas prospects? Dr. Liz answers these questions and many others based on her personal approach to “keep moving forward.”

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Summary: Episode 21

Gene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major athletic footwear companies: Nike, Jordan, Under Armour, Rebook, Timberland and Merrell. His unique wisdom in expanding these companies’ worldwide sales includes why branding trumps selling, respecting cultural nuances, surrendering tactics to foreign reps, how to avoid bribery when foreign norms require it, doing business in Russia, the four roles of a CEO, and the four keys to starting a new venture. His wonderful stories encompass evaporation vs. liquidation, Ralph Lauren in China, Amex in Moscow, Under Amour in Brazil, and Americans’ assumption that instant gratification takes too long.

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Summary: Episode 20

How do you go from trailer parks and foster homes to having the fourth-most popular podcast in the U.S.? Travis Johnson pioneered the Nonprofit Architect podcast with celebrities, consultants and business people teaching how nonprofits and other enterprises can generate lucrative income. With a listenership in all 50 states and in 86 countries, Travis describes many of his experiences in Bahrain, Egypt and the Middle East, with cultural tips valuable for any international venture. He also discusses why airline pilots worldwide communicate in English and the human aspirations that unite all of us.

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Summary: Episode 19

Cosmetics, Culture and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics that can determine success. How do cosmetics companies segment sub-markets within countries? What cultural issues are critical to know? What packaging is most impressive? How does his company determine prime country markets for clients? In which pocket should you put received business cards in Japan and why? What makes back translations so important? And what are some differences with US and Canadian business practices? Especially in Asia, advanced knowledge is essential.

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Summary: Episode 18

How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a Paris penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.

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Summary: Episode 17

The Fourth Industrial Revolution and Emerging and Frontier markets such as Moldova, Palestine, Madagascar and Timor Leste. Technology such as the internet, social media, smart phones and even smart watches are enabling left-behind countries to leapfrog past traditional models of development and learn anything to build their human and physical capacity for growth. And digital nomads are helping. Al Mina challenges organizations to think outside the box and join visionaries who use these new platforms to create networks of influence and bypass barriers.

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Summary: Episode 16

Italy. Germany. China. India. South Africa. Mario Lanzarotti, former co-founder of the custom-shoe company Awl & Sundry and currently a top mindset coach (Next Level Minds LLC), presents amazing stories about his global experiences — Traditional values at work in Italy, why many Indian families are not proud of their entrepreneurial children, what can cause Chinese companies simply to stop communicating, German ideas of a successful life, what psychological factor is hindering South Africa’s growth, and many others. Mario’s experiences will unveil many additional insights that can harm or help your business … once you become aware of them.

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Summary: Episode 15

Nonprofits are businesses with different requirements, tax status, and purposes. When raising money for nonprofits globally, what issues are encountered? Linda Lysakowski, one of just around 100 Advanced Certified Fund Raising Executives (ACFRE), presents some fundraising fundamentals which Americans may not think of and which can determine success or failure with a nonprofit’s overseas initiative.

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From Santa Barbara and Toronto, to Hong Kong and beyond

Summary: Episode 14

How do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work out? Eric Levine, owner of Gold’s Gyms, 24-Hour Fitness, and California Fitness presents amazing marketing and branding strategies; successes and blunders; real estate lessons; cautions about landlords, partners, contracts and overseas laws; and critical cultural issues that grew revenues to $100m/year in Asia alone.

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Summary: Episode 13

Onboarding an Italian with a trip to a US winery, toasting the correct official in China, and agreeing to a dinner even when you are tired. Lanie Denslow, the CEO of World Wise Intercultural Training & Resources, shares many insights about cultural do’s and don’ts that can determine business success or failure. While many world practices are similar, the ability to be curious, open, and willing to learn and adapt are often the keys to establishing trust. And with trust, Lanie’s advice can bring you across the Finish line.

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Summary: Episode 12

When coaching business leaders in 20 countries and ten languages, issues surely arise. Tom Finn, CEO of LeggUp, an international coaching platform, explores management styles and issues in Canada, Switzerland (Do you know about dining etiquette?), India/Asia and Europe, and cultural challenges across the world. Yet as he explains, coaching is ultimately about encouraging clients worldwide to examine what they can do differently and allow themselves to lose control when going international. Tom’s final advice: Relax. All will be OK at the end.

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Summary: Episode 11

Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners.

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Summary: Episode 10

Ms. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind the brand are essential to create a client’s website and positioning. With clients in Argentina, the US and Europe, some cultural issues have centered around Americans’ bottom-line pricing and benefits vs. the in-depth, emotional questions by which Argentines approach a project. While Sol feels the world is becoming more similar and differences are shrinking, having a “global mindset” and living life to the fullest are top priorities.

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Summary: Episode 9

Ms. Eden Tadesse, only 25, introduces Ethiopia-based Invicta, an amazing and award-winning global nonprofit (a business in a different format) that links refugees worldwide with online training and remote job opportunities, often in IT and cybersecurity. Exploring cultural differences such as time and communication styles, Eden shows how multi-skilled and multi-talented refugees are both resilient and an asset to world businesses. She also presents her personal story of being kidnapped.

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Summary: Episode 8

After living in five countries, selling US weapons through the Office of Defense Cooperation, speaking fluent Mandarin, and with businesses in Sri Lanka, Dave Chesson now leads Kindlepreneur, top-rated by Amazon to teach people how to self-publish and market their own books. His Navy experience is full of stories of power plays with admirals, “brutally honest” comments inappropriate in other cultures, and drinking and eating games to psych out and neutralize the opposing side. His exciting podcast also presents the pros and cons of doing business in Sri Lanka, the critical role of competent and capable middle managers, how paying in dollars there attracts the best talent for his ventures.

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In-bound Human Assets for the US Economy

Summary: Episode 7

Incredible innovations, emerging technologies, and entrepreneurship. Impostor syndrome, trauma and major cultural differences presenting yourself. These are some of the issues explored by Sophie Alcorn, owner of the top start-up immigration law firm in Silicon Valley as she helps bring tech innovators to the US “in the national interest,” enabling them to fulfill their dreams.

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Summary: Episode 6

Joerg Kemkes, a partner of the German firm Rueter und Partner, presents how a German CPA firm is far more than its American counterpart. He also gives business and cultural cues — including ordering in restaurants —when in Germany. With almost ten years ‘ experience in the US and over 25 years in tax consulting in its many forms, Joerg gives examples of how he and his firm smooth transitions of HR, legal, tax and other issues for international businesses entering the German market.

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Sealing a deal on a Handshake

Summary: Episode 5

Mr. Mo Cissé, who came to the US at age 12 from Guinea in West Africa, aims to become the global leader in sustainable fashion through his online company, Meraki Allure, LLC. In contrast with the US, Mo explains how Africa offers faster turnarounds, faster partnerships and far fewer legal constraints, all based on a handshake, relationships, trust, and a personal reputation that creates credit. With a primary focus on family, Mo highlights that people with the tiniest salaries are often the happiest people.

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Summary: Episode 4

From being a “young, brash American” abroad to becoming a senior VP and global executive working in over 150 countries, Jon Pedersen shares lessons about financial, cultural, and offshore business practices and how to get your desired result.

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Summary: Episode 3

Battered women and Beach breaks. Who would have thought that those are major problems in international business? Craig Handley, CEO of ListenTrust, a $150M call center company, talks about many cultural and business challenges working in Mexico and Belize. These include motivators for weekend work, commission vs. salary, focus on family and acculturation plus mentoring to grow entrepreneurs. And Craig’s background will amaze you.

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Summary: Episode 2

NeuroEducation. Languages. Cultures. Adaptation. Flexibility. European business. These are some of the themes explored in our podcast with Rachael Paling, director of Efficient Language Coaching Global SLU as she has trained almost 1200 coaches across 70+ countries. She is now developing Neuroheart Education for educators worldwide.

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Summary: Episode 1

Adventure. Exploring. Ask. Be humble. Enjoy. These are some of the insights that Mark S A Smith presents in his podcast on doing International Business in 54 countries over 42 years … with tips about foods, meetings, interpreters and learning quickly how to behave abroad.