According to Common Sense Advisory:
• 72% of global consumers prefer to use their native language when shopping online;
• 55% of world consumers said they only buy from websites with information in their own language;
• 56.2% of those consumers said that obtaining information in their own language is even more important than price; and
• even in the multi-lingual European Union, only 50% of EU internet users are happy using an English website even when there is no other alternative.
Our website translation services are supported by globalization and internationalization teams who apply their technical knowledge to your website needs.
Automatic Machine (i.e., Software) Translation of websites often contains comical mistakes, incorrect grammar or wrong word usage that do not reflect your professionalism. If your website is not accurate, how can your international or multicultural clients assume that your product or service is accurate?
If you have multicultural clients at home or customers abroad, translating your website in their languages shows that you respect, concern, and value them and ensures that they understand your presentation.
Many organizations delay translating their website because it’s being updated or is incomplete. But some website translation is better than no website translation.
Auerbach International routinely offers a huge spectrum of website translation solutions — with our usual fast delivery and highest quality.
Our services can range from translating one or two static HTML web pages into a single language to translating complex sites using dynamic web pages (such as .asp or .cfm) with copy embedded in code and containing graphics, animation, oral presentations and interactive applications… all into multiple languages and writing systems.
In addition to the technical demands of creating an effective website, to work on a global level your site also needs to be “internationalized” – i.e., checked for its content and graphics correctness for the target audience.
To provide an integrated localized website, we may also need to consider…