KNOWLEDGE CENTER: SPANISH, ARTICLES AND BLOOPERS

Some idioms such as “to have a good time” have different genders: masculine in Spain (“pasarlo bien”) and feminine in Latin America (“pasarla bien”). Gender differences also extend to nouns such as the masculine “el Internet” in Spain and “la Internet” in Latin America.

Latin America prefers the simple preterit tense, “Hoy me levanté a las 6”, whereas Spain employs the compound preterit, “Hoy me he levantado a las 6.” Both have the exact same meaning: “Today I woke up at 6.”

Some terms such as “pararse” (“to stand”) deemed acceptable in Latin America are considered archaic in Spain, which uses “ponerse de pie”.

Latin American Spanish permits more English and foreign influences in its vocabulary than European Spanish:

• These <> are used in Spain, whereas Latin America uses “these” or ‘these ‘. Despite these differences, their usage is exactly the same across continents.
• Argentina, Paraguay and Uruguay are known for using the pronoun “vos” instead of “tu” for “you.” This is critical when targeting specific Latin American countries but not if you are targeting a generalized Latin American population in the United States.

All those “local flavors, hues, and subtleties” are carefully considered during the language localization service process, which helps us convert your US products and/or services into the most comprehensive Spanish promotions possible while leveraging all these increasingly growing markets.

Whether your file is aimed at teenagers in Puerto Rico, business execs in Mexico or nurses in Argentina, Auerbach International employs the professional resources to tailor your message to your audience.