Useful TipWhen you are launching a new product, new service or new company, it takes just a small investment in time and money to ensure that the name works overseas. Even if you are not planning to go global now, you probably will later. And why risk your entire investment?
If your name sounds like a disgraced politician or a curse word, what credibility will you have in that country? Ask your language service to check this out for you before you launch.
A large company called Clairol did not. When it introduced Clairol Mist in Germany, it discovered too late that “Mist” is German slang for “manure.” Not very appealing on ladies’ hair.
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