auerbach intl blog

With over 50 episodes and almost 7500 downloads during its first year, our podcast, Global Gurus: Stories of International Business, has been a sterling success. Each episode presents an audio, video and transcript as well as lots of other information.

Translating your content into your prospects’ or customers’ languages is an essential element of the mix. Studies show that most people will only buy when your product or service is presented in their native language. But global expansion involves more than simply translating content. It involves knowledge of what methods are most effective when interacting with other cultures.

Here are some examples:

How can you conduct market research if certain nationalities are reluctant to talk to you? Tom Fuller of Fluent Research explains.

Why branding is more important than selling? Gene McCarthy, the “guru of athletic footwear,” provides his expertise.

What regions offer what opportunities?
What’s the impact of hi-tech, IT and “leapfrogging”?
Importance of correct translating and interpreting.

Mark Smith, Tom Fuller, and Dan Vega — stress the importance of using Master’s-level translators and professional interpreters for meetings or conferences.

And, finally, a word about Machine Translation. Artificial Intelligence apps can work excellently when professional linguists review the communications to ensure they are correct. This hybrid method is what we at Auerbach International have done for over three decades to guarantee A+ accuracy.

To get a quote for an exceptional result, please contact us for your next language need.

Please email me about any subjects you’d like to learn about, guests you’d like to recommend for future Global Gurus podcasts, or global marketing challenges you are experiencing.


Philip Auerbach
Founder, President & CEO
Auerbach International
Headquarters – 415-592-0042 x107

“3 Decades. 2 Billion Words. A+ Accuracy. Superior Translation Services.”

Share this entry