Category: Process, Problems, Procedure, Importance

Process, Problems, Procedure, Importance

Localization…What Do You Really Mean?

Localization...What do You Really Mean? Q: "Can you localize our manuals for Korea and our website for Brazil?" A. "Yes, definitely. Now what do you mean?" "Localization" is the most misused, confused and abused word in the language business, a profession that is supposed to be about rendering clear communication across languages. The reason for this… Continue reading

The NBA Golden State Warriors Team with Auerbach International

Auerbach International is extremely proud to announce its partnership with the NBA's (National Basketball Association’s) Golden State Warriors, based in the Bay Area. In October 2013, the Warriors will take on the Los Angeles Lakers in Beijing’s MasterCard Center on October 15 and in Shanghai’s Mercedes-Benz Arena on October 18 during two pre-season games this… Continue reading

How We Use Technology

The translation industry has made a huge leap in the last 30 years. From this … to this: And we are all grateful for it. Our implementing these innovations ensures that you, our clients, benefit from the translation accuracy, quality and speed you need. Evolution As relevant science and technology started expanding a few decades… Continue reading