Process, Problems, Procedure, Importance

Precision or Peril: Why Technical Translation is the Backbone of Global Compliance

The sun had not yet risen over the industrial port of Antwerp when the first crate of high-precision medical imaging equipment was hoisted from the cargo ship. To the dockworkers, it was just another shipment of expensive German engineering destined for a network of hospitals across the European Union. To the manufacturer, it represented years… Continue reading

Beyond the Silence: How ASL Interpretation Transforms Corporate Events into Inclusive Powerhouses

There is a specific kind of silence that happens in a crowded room when a speaker is killing it on stage. It is the silence of rapt attention, where three hundred people hold their collective breath because the CEO just dropped a vision for the next decade that actually sounds inspired. But for a significant… Continue reading

ASL Interpretation Services: Making Your Next Event Truly Inclusive

Imagine you have spent six months meticulously planning a global summit. You have secured the high-end catering with the artisanal cheeses that cost more than your first car. You have booked a keynote speaker whose LinkedIn profile is essentially a list of "top influential people" awards. The Wi-Fi is lightning-fast, and the swag bags are… Continue reading

How to Choose the Best Simultaneous Interpretation Services for Hybrid Events (Equipment + Platform Guide)

Silicon Valley hosts more than 2,000 international tech conferences annually. Many feature attendees from 30+ countries. Yet, when organizers price out simultaneous interpretation services, they often freeze at the quote: then settle for "good enough" alternatives like AI-generated captions or untrained bilingual staff. Here's what happens next: A keynote speaker's message gets garbled. A Q&A… Continue reading

More Than Just Words: How Professional Interpretation Services Power Global Business in Silicon Valley and Beyond

Silicon Valley isn't just the tech capital of the world; it's a living, breathing ecosystem of global collaboration. More than 100 languages are spoken across the San Francisco Bay Area. Google, Apple, Cisco, and Netflix don't just hire locally: they recruit globally. Their partners speak Mandarin, Hindi, Spanish, and Arabic. Their investors fly in from… Continue reading

Localization…What Do You Really Mean?

Localization...What do You Really Mean? Q: "Can you localize our manuals for Korea and our website for Brazil?" A. "Yes, definitely. Now what do you mean?" "Localization" is the most misused, confused and abused word in the language business, a profession that is supposed to be about rendering clear communication across languages. The reason for this… Continue reading

The NBA Golden State Warriors Team with Auerbach International

Auerbach International is extremely proud to announce its partnership with the NBA's (National Basketball Association’s) Golden State Warriors, based in the Bay Area. In October 2013, the Warriors will take on the Los Angeles Lakers in Beijing’s MasterCard Center on October 15 and in Shanghai’s Mercedes-Benz Arena on October 18 during two pre-season games this… Continue reading

How We Use Technology

The translation industry has made a huge leap in the last 30 years. From this … to this: And we are all grateful for it. Our implementing these innovations ensures that you, our clients, benefit from the translation accuracy, quality and speed you need. Evolution As relevant science and technology started expanding a few decades… Continue reading

Wrong Assumptions about Translations

In culture, in speaking and in writing, clear communication is a major component in international business. But what seems clear in one context or one culture can be totally foreign in another. Even within English, the simple question, “Do you have a rubber?” to Americans can evoke some shock, assuming that the requester wants a… Continue reading