Language Myths and Realities, Part 4: Layouts & Misused Words
This article is the fourth in a series to expose some common myths about rendering languages. Part 1 discussed faulty assumptions about Localizing your Website as well as the Misuse of Volunteer Translators. Part 2 discussed the Misuse of Translation Software and Reliance on Overseas Distributors or Sales Agents. Part 3 discussed problems using Native […]
How to Speak NOW in Any Language
Quick! Cover the following lines with your hand, revealing just one line at a time. Q: How do you describe a person who speaks three languages? A: Trilingual. Q: How do describe a person who speaks two languages? A: Bilingual. Q: And what do you call a person who speaks one language? A: An American. […]
How to Magnify Your Impact on the World
If your message remains in English, you are reaching only around 27% of the world audience. To target the other 73%, you need to put your message in other languages. Book Translations As a global outreach firm, Auerbach International wants to help you magnify your personal or corporate impact on the world — or at […]
Expansion, Interpreter Costs, & Speaking
Whether you are new to or very familiar with Auerbach International, to celebrate our 25th year in business we are pleased to present an e-newsletter series of 25 Language Tips. This will also include examples of some of our most interesting projects. 3 – Factor in Language Expansion The most common European languages require more […]
Localization…What Do You Really Mean?
Localization…What do You Really Mean? Q: “Can you localize our manuals for Korea and our website for Brazil?” A. “Yes, definitely. Now what do you mean?” “Localization” is the most misused, confused and abused word in the language business, a profession that is supposed to be about rendering clear communication across languages. The reason for this […]
The NBA Golden State Warriors Team with Auerbach International
Auerbach International is extremely proud to announce its partnership with the NBA’s (National Basketball Association’s) Golden State Warriors, based in the Bay Area. In October 2013, the Warriors will take on the Los Angeles Lakers in Beijing’s MasterCard Center on October 15 and in Shanghai’s Mercedes-Benz Arena on October 18 during two pre-season games this […]
Chinese: Why you can’t translate into Mandarin
Understanding How Politics Divides the Chinese Markets Why You Can’t Translate into Mandarin Unlike alphabetic languages whose letters represent distinct sounds, Chinese is written in characters. Foreigners must learn the writing, the meaning and the pronunciation of each character individually. Mandarin, Cantonese, Fukienese, Shanghaiese and hundreds of other dialects are spoken pronunciations of individual characters. […]