Bloopers, Branding and Mis-Translations

Strange sauce, strange children, strange diners and strange activities … it’s Friday Funnies

April brings a renewed sense of possibility—a time to reenergize your messaging and connect with audiences in meaningful ways. As ideas take shape and initiatives move forward, clear and compelling communication becomes more important than ever. Whether you’re unveiling something new or strengthening existing relationships, the way your message is delivered can make all the… Continue reading

Laundry instructions, driving restrictions and tasks for eternity – it’s Friday Funnies

March is a season of momentum—when fresh ideas take root and the right words inspire action. Whether it’s a compelling campaign launch, a meaningful announcement, or a message that motivates your audience, how you communicate can create lasting impact. At Auerbach International, we thoughtfully translate your communications to resonate across cultures. The result? Messaging that… Continue reading

The cow went into the swamp. And why targeting matters.

Every culture has concepts that other cultures simply do not understand. ‘The cow went into the swamp” (“A vaca foi para o brejo”) is a Brazilian Portuguese expression that means a situation has gone very wrong and is almost impossible to fix. When you put that expression into ChatGPT or Google, you will get the literal… Continue reading

Used Hot Dogs, Teetotaling, Lunch Specials and Tricky Taxes – it’s Friday Funnies

February is the season of connection—when the right words matter most. Whether it’s a heartfelt message, a bold campaign launch, or a global announcement, what you say (and how you say it) can spark lasting impact. At Auerbach International, we carefully translate your communications to resonate worldwide. The result? Messaging your audiences will truly… Continue reading

Awards Season – Messages that Deserve a Standing Ovation from Friday Funnies

From Golden Globes buzz to Oscar-worthy acceptance speeches, January is the season when words take center stage. Across languages and cultures, the right phrasing can earn a standing ovation—or fall flat. At Auerbach International, we make sure your messages are award-worthy worldwide, delivering clarity, nuance, and cultural precision every time. Because nothing deserves a rewrite… Continue reading

New Year, New Services, New Bloopers

To celebrate our 35th anniversary, making Auerbach International the most experienced Language Services Provider in the US, we are proud to strengthen existing and add new offerings to expand your ethnic US or global impact: Explaining on our new home page that in most cases, precision matters …. with Chat GPT examples of how AI-only does not ensure that your message is… Continue reading

Why English is a crazy language. A holiday gift.

As a year-end holiday gift, we enjoy presenting an Ode to English. Ours is a crazy language, for which we should blame the Brits. They invented it. Americans, and others, just use it. Foreigners who learn English deserve admiration for mastering our language’s absurdities: There is no egg in eggplant nor ham in hamburger.A… Continue reading

Warts, Ice and Earlobes – it’s the Holidays Friday Funnies

From “Happy Holidays” to “Best Wishes for the New Year,” seasonal messages take on a life of their own across languages. At Auerbach International, we’re here to ensure your holiday cheer translates beautifully—no awkward phrasing, no lost magic, just joy worldwide. And because nothing dampens holiday spirits quite like wishing someone “Happy Seasonal Obligations,” our team… Continue reading

Strange directions, depressing buildings, creative cuisine and futile fruit juice – it’s Friday Funnies

Welcome To Halloween Jack-o-Lanterns greet visitors at every front door. Ghouls and Goblins appear in every neighborhood. The delightful chorus of "Trick or Treat" can be heard up and down every street. Few days are more joyful for young and old alike than All Hallows' Eve! Halloween isn't the only day we honor during October,… Continue reading