As the new year opens, we are delighted to announce ways for you personally or your organization to obtain appreciation payments … very simply, by referring new clients to us. When they contract, you will receive a payment in proportion to the contracted amount. These descriptions are presented in the Footer of our website in… Continue reading Appreciation Payments … and Bloopers
Category: newsletter
Year-end humorous gift: The illogic of English
As President of a company that uses language to connect cultures, at year end, I enjoy reminding everyone why English is such a strange language. Although I have studied eight others, I am always amazed that foreigners learn English so well …. because it often makes no sense. For example: Why is the time of… Continue reading Year-end humorous gift: The illogic of English
Holiday Greetings from Auerbach International
How Bad AI Damages You More
Many people blindly rely on AI to translate their websites, manuals, contracts, videos, etc. into others’ languages. And depending on the program used, the results can be very good or totally terrible … and can be very damaging. As a minor example, a US online education firm markets its courses to “Learners” in France which… Continue reading How Bad AI Damages You More
Hecho o bien hecho, usted decide
Você deseja levar sua mensagem além das fronteiras, atingindo audiências globais com impacto e precisão? Com a Auerbach South América Ltda ao seu lado, você pode fazer isso acontecer…
Transformando Desafios em Oportunidades
Você deseja levar sua mensagem além das fronteiras, atingindo audiências globais com impacto e precisão? Com a Auerbach South América Ltda ao seu lado, você pode fazer isso acontecer…
Manure Menu – Chanting Challenges – It’s Friday Funnies
Here we are in the middle of November, the beginning of the holiday season. With numerous dates to celebrate throughout these 30 days, all are worthy of a joyous observance. Most of us regularly honor the following: National Deviled Egg Day World Jellyfish Day National Chicken Lady Day Love Your Freckles Day. I would be… Continue reading Manure Menu – Chanting Challenges – It’s Friday Funnies
Why free AI translations can be very costly – AND BY THE WAY
You may have noticed that we played a little game with this newsletter. To drive home the point that only professionally translated content will ensure accuracy for your important correspondences, we purposely added two errors to the original newsletter – one was a translation error and one was a simple sentence error in English. A… Continue reading Why free AI translations can be very costly – AND BY THE WAY
Why free AI translations can be very costly
The best part about AI translation tools is that they are supposedly free. Except that their mistakes can be very costly, especially if no one at your organization can check them. While AI is definitely improving, it is far from perfect. Common mistakes are in word usage, lack of conversion between Imperial and Metric measurements,… Continue reading Why free AI translations can be very costly
Grilling It, an Accident and the End of the Line – Friday Funnies are Here
October has arrived in spooktacular style. The US economy is humming along and helping drive the world economic engine. Children and adults alike are looking forward to Halloween with its fill of goblins, ghouls, tricks and treats. And as with Halloween, October is filled with many other wonderful observances such as: National Kiss a Wrestler… Continue reading Grilling It, an Accident and the End of the Line – Friday Funnies are Here