Blog | America

Breaking the Fourth Wall: Why Your Brand Needs a Voice, Not Just a Script

In the theater, "breaking the fourth wall" happens when an actor stops pretending the audience doesn't exist and speaks directly to them. It is jarring, it is intimate, and it is incredibly effective. In the world of global marketing, brands often spend millions of dollars building a massive, beautiful wall between themselves and their customers… Continue reading

The ‘Close Enough’ Trap: Why Your Legal Documents Need a Certified Bodyguard

The courtroom is a place of absolute precision where a single misplaced comma can cost a corporation millions or land a well-meaning executive in a foreign jail. Yet, in our rush to go global, there is a growing and dangerous temptation to believe that language is a commodity. We see the sleek interfaces of modern… Continue reading

Italian elections, Fujitsu and Gluten: Learn what they have in common…

As the oldest, continual language agency in North America, some of our interesting projects over our 34 years illustrate some benefits for you: Italian Elections Problem: As Italian national elections approached, we got a call at our California office one summer Friday afternoon just after 5pm (naturally). A political consultant in New York for one… Continue reading