Interpreting

The Semantic Trap: Why AI Still Can’t Get the Joke (or Your Technical Manuals)

The Illusion of Flawless Communication. In the fast-moving landscape of 2026, the allure of instant gratification has moved from our stream- ing services directly into our corporate communication departments. There is a pervasive belief: a dangerous one: that artificial intelligence has finally conquered the Tower of Babel. We see it every day at Auerbach International.… Continue reading

Hybrid Event Horror Stories: How to Avoid a Si- multaneous Interpretation Disaster

The professional landscape of 2026 has officially blurred the lines between the physical and the digi- tal. We find ourselves in an era where a keynote speaker might be standing in a high-tech studio in San Francisco while their audience is scattered across six continents, sipping coffee at dawn in Singapore or finishing dinner in… Continue reading

How to Choose the Best Simultaneous Interpretation Services for Hybrid Events (Equipment + Platform Guide)

Silicon Valley hosts more than 2,000 international tech conferences annually. Many feature attendees from 30+ countries. Yet, when organizers price out simultaneous interpretation services, they often freeze at the quote: then settle for "good enough" alternatives like AI-generated captions or untrained bilingual staff. Here's what happens next: A keynote speaker's message gets garbled. A Q&A… Continue reading

More Than Just Words: How Professional Interpretation Services Power Global Business in Silicon Valley and Beyond

Silicon Valley isn't just the tech capital of the world; it's a living, breathing ecosystem of global collaboration. More than 100 languages are spoken across the San Francisco Bay Area. Google, Apple, Cisco, and Netflix don't just hire locally: they recruit globally. Their partners speak Mandarin, Hindi, Spanish, and Arabic. Their investors fly in from… Continue reading

6 Common Myths about Interpreters

Six Common Myths Debunked Interpreters are not all the same! Since most people from the President to the Media confuse the terms, let’s start at the beginning. When rendering concepts from one language to another, Translation deals with written communication; and Interpreting deals with spoken communication, whether for presentations, depositions, or personal or public meetings… Continue reading

How to Get an Interpreting Quote 2020

Quoting Projects: What a Language Agency Needs to Know HOW TO GET AN INTERPRETING QUOTE Do you need TRANSLATING or INTERPRETING? Translation is writing from one language to another. Interpreting is speaking such as in meetings and conferences. As an oral process, interpreting is usually face-to-face but also can be done over the phone or… Continue reading

Pricing & Interpretation Timing

As we launch our 25th year in business, we are pleased to present an e-newsletter series of 25 Language Tips as well as examples of some of our most interesting projects. 1 - Be careful when comparing prices. Is the value equal? Recently, a law firm came to us for a quote to translate its… Continue reading

How to Get an Interpreting Quote

Quoting Projects: What a Language Agency Needs to Know The Fundamentals: Translating deals with written text (manuals, brochures, PPTs, software strings, etc); Interpreting is for spoken projects (trials, depositions, meetings, conferences); Localization is for websites or software apps (which often require changes to the code). INTERPRETATION Q: "Can you provide a translator for my meeting… Continue reading