Blog | America
Why free AI translations can be very costly
The best part about AI translation tools is that they are supposedly free. Except that their mistakes can be very costly, especially if no one at your organization can check them. While AI is definitely improving, it is far from perfect. Common mistakes are in word usage, lack of conversion between Imperial and Metric measurements,… Continue reading Why free AI translations can be very costly
Why free AI translations can be very costly – AND BY THE WAY
You may have noticed that we played a little game with this newsletter. To drive home the point that only professionally translated content will ensure accuracy for your important correspondences, we purposely added two errors to the original newsletter - one was a translation error and one was a simple sentence error in English. A… Continue reading Why free AI translations can be very costly – AND BY THE WAY
What NOT to do in Global Marketing – Part 2
WHAT NOT TO DO IN GLOBAL MARKETING - PART 2 Translating, interpreting, dubbing and other language services are just one aspect of your outreach to international markets. Whether you are a part of a startup or a well-established company, and whether your firm is large or small, firms of all sizes have made major gaffes… Continue reading What NOT to do in Global Marketing – Part 2
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