Blog | America

Website Translation Services vs. Localization: Which Is Better For Your Global Expansion?

Understanding Website Translation Services Translation is the foundation. It's the process of converting text from one language to another while maintaining the original meaning. When you hire professional language services and translation providers to translate your website, they're taking your English content and rendering it accurately in Spanish, German, Mandarin, or whatever target language you've… Continue reading

Do You Really Need Certified Translation Services? Here’s the Truth

Let's cut through the confusion right now. The question isn't whether certified translation services are better than standard translation. The real question is whether your specific situation legally requires certification or whether you're throwing money at a requirement that doesn't exist for your use case. Here's what most people get wrong. They assume all professional… Continue reading

Italian elections, Fujitsu and Gluten: Learn what they have in common…

As the oldest, continual language agency in North America, some of our interesting projects over our 34 years illustrate some benefits for you: Italian Elections Problem: As Italian national elections approached, we got a call at our California office one summer Friday afternoon just after 5pm (naturally). A political consultant in New York for one… Continue reading

Appreciation Payments … and Bloopers

As the new year opens, we are delighted to announce ways for you personally or your organization to obtain appreciation payments … very simply, by referring new clients to us. When they contract, you will receive a payment in proportion to the contracted amount. These descriptions are presented in the Footer of our website in… Continue reading

Year-end humorous gift: The illogic of English

As President of a company that uses language to connect cultures, at year end, I enjoy reminding everyone why English is such a strange language. Although I have studied eight others, I am always amazed that foreigners learn English so well …. because it often makes no sense. For example: Why is the time of… Continue reading

Holiday Greetings from Auerbach International

How Bad AI Damages You More

Many people blindly rely on AI to translate their websites, manuals, contracts, videos, etc. into others’ languages. And depending on the program used, the results can be very good or totally terrible … and can be very damaging. As a minor example, a US online education firm markets its courses to “Learners” in France which… Continue reading

Manure Menu – Chanting Challenges – It’s Friday Funnies

Here we are in the middle of November, the beginning of the holiday season. With numerous dates to celebrate throughout these 30 days, all are worthy of a joyous observance. Most of us regularly honor the following: National Deviled Egg Day World Jellyfish Day National Chicken Lady Day Love Your Freckles Day. I would be… Continue reading

Why free AI translations can be very costly

The best part about AI translation tools is that they are supposedly free. Except that their mistakes can be very costly, especially if no one at your organization can check them. While AI is definitely improving, it is far from perfect. Common mistakes are in word usage, lack of conversion between Imperial and Metric measurements,… Continue reading