As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager… Continue reading Latin America Opportunities abound for US Businesses
Author: roy@keivs.com
Websites and Globalizing: Critical Facts
If your website has not been localized in other languages — or if you localized it using Google Translate — here is what you are missing: According to Common Sense Advisory, 72.4% of global consumers prefer to use their native language when shopping online. 85% of all consumers will not purchase if information is not… Continue reading Websites and Globalizing: Critical Facts
Why Fear Shouldn’t Stop You
Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas markets. In essence, if you can’t read or write a language, how will you know whether your translated brochures, manuals, websites or videos are correct? And if you are not certain, many people prefer to do nothing. But doing nothing… Continue reading Why Fear Shouldn’t Stop You
Translation Pricing
“How much is it to translate my 64 pages?” As a full-service language agency, this for us is a common question with a long answer. Unfortunately, this is like asking what the rents are in your city. Just as you must know what neighborhood you are referring to; the kind of building you want (a… Continue reading Translation Pricing
Potential Problems of Native Speakers
Many companies assume that they can rely on overseas distributors or in-house native speakers to translate their documentation or localize their website content. And of course your people will always say that their translations are correct. But if you don’t speak the language yourself, how will you really know? Can most Americans write a good… Continue reading Potential Problems of Native Speakers
Newsletter – April 2016
This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work if done correctly, but usually the process isn’t. People don’t appreciate how difficult translations can… Continue reading Newsletter – April 2016
72% of the World’s Population Doesn’t Use English to Communicate.
If you don’t speak or write to them in their languages, what opportunities are you missing? Some countries such as India and the Philippines use English as a second or business language, and therefore aren’t included in the 72%. But over six billion other people are. And in today’s rapidly globalizing economy, those billions have… Continue reading 72% of the World’s Population Doesn’t Use English to Communicate.
Global Social Media: How to Expand Your Reach
Global Social Media: How to Expand Your Reach Social media is a fundamental shift in the way the world communicates today. The “Arab Spring” showed how Facebook helped fuel a revolution and Facebook’s user base has doubled in Egypt in the last 12 months. Politicians in India have discovered that social media is a great… Continue reading Global Social Media: How to Expand Your Reach
Bloopers #9
Many decades ago, a lady approached Pablo Picasso in a Paris park and asked him to do her portrait. He agreed, quickly drew her likeness, and requested $800. “How can you charge so much?,” she protested. “It took you only five minutes.” “Yes,” Picasso replied. “But it also took 25 years of practice.” Most people… Continue reading Bloopers #9
Language Myths and Realities, Part 1: Websites & Volunteers
Over our 25 years, many clients have come to us after discovering that their presumed money-saving methods are more costly after all. This article is the first in a series to expose some common myths about rendering languages so that your firm can do it right…and gain more revenue targeting ethnic and global markets correctly.… Continue reading Language Myths and Realities, Part 1: Websites & Volunteers