Author: roy@keivs.com

Language Myths and Realities, Part 2: Software & Overseas Distributors

This article is the second in a series to expose some common myths about rendering languages so that your firm can do it right … and gain more revenue targeting ethnic and global markets correctly. 4. Translation Software will work just fine. Also known as Machine Translation (MT), translation software has its purposes. The main… Continue reading Language Myths and Realities, Part 2: Software & Overseas Distributors

Language Myths and Realities, Part 3: Native Speaker Translations & Videos/CDs

This article is the third in a series to expose some common myths about rendering languages. Part 1 discussed faulty assumptions about Localizing your Website as well as the Misuse of Volunteer Translators. Part 2 discussed the Misuse of Translation Software and Reliance on Overseas Distributors or Sales Agents. By exposing these common myths, we… Continue reading Language Myths and Realities, Part 3: Native Speaker Translations & Videos/CDs

Language Myths and Realities, Part 4: Layouts & Misused Words

This article is the fourth in a series to expose some common myths about rendering languages. Part 1 discussed faulty assumptions about Localizing your Website as well as the Misuse of Volunteer Translators. Part 2 discussed the Misuse of Translation Software and Reliance on Overseas Distributors or Sales Agents. Part 3 discussed problems using Native… Continue reading Language Myths and Realities, Part 4: Layouts & Misused Words

Blooper #7

If you are new to Auerbach International, you will receive our quick-read, informative and humorous e-newsletters on language or global marketing topics once or twice a month.   We usually present topics in depth – such as our recent series on Language Myths and Realities as well as Business Opportunities in Africa, an often overlooked… Continue reading Blooper #7

Blooper #8

Whether you have been with Auerbach International for many years or are recently joining us, we are pleased to present another of our Biweekly Bloopers. As you can tell, the slight misuse of a word – even by people who profess to know English well – can have a very unintended meaning. This is another… Continue reading Blooper #8

The Final Frontier: The Challenges of Doing Business in Africa – Part 3

STATS RECAP In a continent of over 30 million km2 and with a potential customer base of over 1.1 billion people, over 50% of Africa’s population less than 20 years old. Africa is home to over 100,000 millionaires and several billionaires, with a lot more people destined to be millionaires in the coming years. CHALLENGES… Continue reading The Final Frontier: The Challenges of Doing Business in Africa – Part 3

The Final Frontier: IT Opportunities in Africa – Part 2

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series on Africa presents unfamiliar markets to help you expand your business. Part 1 presented Non-IT Opportunities. Part 3 will present Challenges and Part 4 will present… Continue reading The Final Frontier: IT Opportunities in Africa – Part 2

The Final Frontier: Non-IT Opportunities in Africa – Part 1

THE FINAL FRONTIER:  DOING BUSINESS IN AFRICA As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series presents unfamiliar opportunities to help you expand your business. Does your business need a boost? Are you looking for… Continue reading The Final Frontier: Non-IT Opportunities in Africa – Part 1