Why You Need a Language Professional for Your International Marketing Plan

Having an international marketing plan in only one language could severely limit the reach of your brand. For example, both domestically and abroad, there are nearly half a billion people who speak Spanish. Think of all the customers who could be served by utilizing the services of a language professional for your international marketing plan.… Continue reading Why You Need a Language Professional for Your International Marketing Plan

10 Steps to Successful Global Expansion

To start global expansion overseas, it’s first important to start at home. You must be willing to dedicate manpower and money for these fundamentals … and to adapt to what works abroad. Read on to learn the 10 key steps we’ve identified as essential to your business success. Evaluate Your Names and Slogans in Other… Continue reading 10 Steps to Successful Global Expansion

Are You in the Top Five Industries That Rely on Translation Services?

Seasoned translators are the backbone behind many successful corporations. With language translation, businesses can reach wider audiences and offer their documents in multiple languages. The business world on the web is expanding its range of services to offer new tools that translate their apps and sites into many languages. Amazon, Microsoft, and Google will soon… Continue reading Are You in the Top Five Industries That Rely on Translation Services?

How We Use Technology

The translation industry has made a huge leap in the last 30 years. From this … to this: And we are all grateful for it. Our implementing these innovations ensures that you, our clients, benefit from the translation accuracy, quality and speed you need. Evolution As relevant science and technology started expanding a few decades… Continue reading How We Use Technology

Wrong Assumptions about Translations

In culture, in speaking and in writing, clear communication is a major component in international business. But what seems clear in one context or one culture can be totally foreign in another. Even within English, the simple question, “Do you have a rubber?” to Americans can evoke some shock, assuming that the requester wants a… Continue reading Wrong Assumptions about Translations

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning stages of expanding or an experienced expat, targeting a global audience is a nuanced and important aspect of… Continue reading Key Issues in Marketing Globally

How Translation Services Effectively Attract Global Audiences

If you are looking to expand your business, translation services can entice a broader audience towards your website. A huge percentage of the world’s population does not speak English so there is a greater opportunity if you can reach out to local-speaking customers. From more technical documents to travel brochures for tourists, translating is the… Continue reading How Translation Services Effectively Attract Global Audiences

Culture Cues for German Business

This article from Auerbach International presents some Do’s and Don’ts to help expand your business. German Business Culture and Language There are many opportunities to expand your business into Germany. However, to succeed, you must know the differences in business culture between Germany and the US. You can fall into some definite traps if you… Continue reading Culture Cues for German Business