International Localization for Global Businesses


International Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market at a global level. No matter how prepared you are for a marketing campaign, failing to reach your target audience can lead to your demise. This ability to resonate starts with the translation of your message throughout your campaign. Whether it’s a difference in culture or language, it’s essential to provide content and services that translate internationally.


Avoid Getting Lost in Translation

International Localization means staying on target. Your online presence needs to translate correctly and efficiently. For example, you don’t want to face the embarrassing consequences of your slogan or pitch suffering in translation.  A little effort goes a long way to achieving your ideal results. It’s vital that you familiarize yourself with who you’re talking to. Make sure that your translation doesn’t turn your audience off by making a cultural misstep.

Set up shop locally where there is the opportunity or sell through e-markets. These are other options to localize your business within international markets. If you choose to be a vendor on different platforms, such as eBay and Etsy, the currency conversions will be done for you. However, make sure you don’t use the basic platform-translation features available.

Translating correctly is a very difficult skill that requires knowledge of local customs – especially for B2C foods, clothing, household goods, and other daily-use products — as well as a broad base of terminology. A mistake in a local translation can lead to more than just embarrassment. See some of the translation bloopers we have discovered.

You’re most likely focusing on specific regions around the globe because they have already shown interest in your product. By taking the necessary steps to set up localized marketing materials, you can quickly assimilate your business into the culture. This will help you to understand your target market on a more personal level and ensure your marketing is on point.


Familiarize Yourself with Trends 

When you set up shop abroad, take advantage of any local presence you have to analyze what is trending in that country. By knowing the particularities of your target region, you’ll have a better idea of what speaks to this audience.

After doing some research, you can shape your business and campaigns around the vibe and voice that your target market wants to hear. It’s crucial to understand your market by localization to achieve international marketing success.


International Localization: Getting Started

By implementing these factors we’ve covered and consulting with a professional, you’ll be able to better relate to your international target market and capitalize on the global marketplace.

Ready to get started? We’re here to help! Contact us today for a consultation regarding your next global marketing campaign.  

Auerbach International helps expand businesses into countries and cultures through global marketing strategies and professional translations into 80+ languages

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