CONVERTING YOUR WEBSITE INTO OTHER LANGUAGES – Don’ts and Do’s How much revenue will you gain by preparing your website into the languages of your potential customers? How much will you lose by not doing it…. or assuming that the whole world speaks English? [FYI, Only about 27% of world internet users do. Please click… Continue reading Website Conversion – Don’ts & Do’s
Author: roy@keivs.com
Bloopers #6 – Ode to English
As a gift to our clients past, present and future, we are pleased to present an Ode to English. If you’ve learned another language, you know how difficult that can be. But English seems exceptionally crazy, as an anonymous author expresses below: – – – – – – An eggplant has no egg and a… Continue reading Bloopers #6 – Ode to English
Global Outsourcing Myths & Mistakes: Regaining Control Part 2
Global Outsourcing Myths & Mistakes: Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter Part 1) please click here] 5. Outsourcer management does not fully understand how to work across cultures The outsourced vendor appears to commit to performance targets, deadlines, etc. but routinely ignores these promises. Here is a quote from a manager:… Continue reading Global Outsourcing Myths & Mistakes: Regaining Control Part 2
Global Outsourcing Myths & Mistakes: Regaining Control Part 1
Global Outsourcing Myths & Mistakes: Regaining Control (Part 1 of 2) [As a global outreach firm, Auerbach International provides a full spectrum of language and translation services as well as research, strategies and methods of conducting business worldwide. This article presents other challenges of global business.] By far the most common justification for companies’ hiring… Continue reading Global Outsourcing Myths & Mistakes: Regaining Control Part 1
Bloopers #5
If you are new to Auerbach International, we provide business-expansion tips about language or global marketing issues once or twice a month. And when we don’t examine issues in-depth, we are pleased to brighten your day with humorous Bloopers from other languages or countries such as the one above. Even other English-speaking countries are not… Continue reading Bloopers #5
Localization…What Do You Really Mean?
Localization…What do You Really Mean? Q: “Can you localize our manuals for Korea and our website for Brazil?” A. “Yes, definitely. Now what do you mean?” “Localization” is the most misused, confused and abused word in the language business, a profession that is supposed to be about rendering clear communication across languages. The reason for this… Continue reading Localization…What Do You Really Mean?
The NBA Golden State Warriors Team with Auerbach International
Auerbach International is extremely proud to announce its partnership with the NBA’s (National Basketball Association’s) Golden State Warriors, based in the Bay Area. In October 2013, the Warriors will take on the Los Angeles Lakers in Beijing’s MasterCard Center on October 15 and in Shanghai’s Mercedes-Benz Arena on October 18 during two pre-season games this… Continue reading The NBA Golden State Warriors Team with Auerbach International
Bloopers #4
Whether in websites, mobile apps or ads, even if you are targeting another English-speaking country, national usage can differ from yours. In Britain and South Africa, the above ad makes perfect sense. But in the US, the wording has a slightly different meaning. Be sure to ask your translation service to verify your message for… Continue reading Bloopers #4
MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2
Stats Recap from Part I In 2012, the US had approximately 50 million Hispanics, an increase of almost 50% over 2002. In addition, around 10-11 million more are living here undocumented. One in six US adults is Hispanic and Hispanics have a collective buying power $1.3 trillion annually. Targeting the US Hispanic market can be… Continue reading MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2
Bloopers #3
This is another example of how wrong wording can damage your brand… and why only professional linguists — not amateurs or students — are essential to convey your message, especially for business. Reminder: Our new mobile app carries special offers. Please download it at the Apple app store or on the Google play store. Simply… Continue reading Bloopers #3