Newsletter

Localizing Videos & CDs: The Essentials

Many organizations have videos or CDs in English (or their native language) but forget that their audience – whether Latinos, Chinese or other ethnicities in the US or customers overseas – would understand them better in other languages. As a general rule, people may learn English just as Americans learned other languages in high school… Continue reading

Website Conversion – Don’ts & Do’s

CONVERTING YOUR WEBSITE INTO OTHER LANGUAGES - Don'ts and Do's How much revenue will you gain by preparing your website into the languages of your potential customers? How much will you lose by not doing itâ€¦. or assuming that the whole world speaks English? [FYI, Only about 27% of world internet users do. Please click… Continue reading

Global Outsourcing Myths & Mistakes: Regaining Control Part 2

Global Outsourcing Myths & Mistakes: Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter Part 1) please click here] 5. Outsourcer management does not fully understand how to work across cultures The outsourced vendor appears to commit to performance targets, deadlines, etc. but routinely ignores these promises. Here is a quote from a manager:… Continue reading