Blog | America

The Final Frontier: Non-IT Opportunities in Africa – Part 1

THE FINAL FRONTIER: DOING BUSINESS IN AFRICA As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series presents unfamiliar opportunities to help you expand your business. Does your business need a boost? Are you looking for… Continue reading

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It's already May? 2022 is flying by with a third of the year in our rear view mirror! The economy is racing forward and businesses, like yours, are supercharged. May gives us so much to appreciate and celebrate. It's a month notable not just as the gateway to summer… Continue reading

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it.… Continue reading