Blog | America

China and Germany

Trials and Tribulations of Doing Business IN and WITH China The most common difficulties regarding business in China ultimately relate to differences between American and Chinese cultures as well as applications of business philosophy (US capitalism vs. the work environment of China’s State-Owned Enterprises). Of all the issues that arise, none is more important than… Continue reading

Why “Culture Shock” Isn’t

Many people assume that plunging into life in a new country – either on an extended visit or a long-term overseas assignment – can be difficult, surprising and confrontational, otherwise known as culture shock. This sounds like there will be a wave of negative experiences and emotions crashing on the shores of existence for expatriates… Continue reading

Latin America Opportunities abound for US Businesses

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager… Continue reading