Newsletter

How messages get muddled with dialects and AI

Communication is clear when both the speaker and the listener understand the same meaning of the used words. And of course, when gender intervenes, there is no guarantee of common understanding … as any husband or wife can confirm. Nevertheless, intentions get distorted if the same words have different meanings across dialects of the same… Continue reading

Awards Season – Messages that Deserve a Standing Ovation from Friday Funnies

From Golden Globes buzz to Oscar-worthy acceptance speeches, January is the season when words take center stage. Across languages and cultures, the right phrasing can earn a standing ovation—or fall flat. At Auerbach International, we make sure your messages are award-worthy worldwide, delivering clarity, nuance, and cultural precision every time. Because nothing deserves a rewrite… Continue reading

New Year, New Services, New Bloopers

To celebrate our 35th anniversary, making Auerbach International the most experienced Language Services Provider in the US, we are proud to strengthen existing and add new offerings to expand your ethnic US or global impact: Explaining on our new home page that in most cases, precision matters …. with Chat GPT examples of how AI-only does not ensure that your message is… Continue reading

Why English is a crazy language. A holiday gift.

As a year-end holiday gift, we enjoy presenting an Ode to English. Ours is a crazy language, for which we should blame the Brits. They invented it. Americans, and others, just use it. Foreigners who learn English deserve admiration for mastering our language’s absurdities: There is no egg in eggplant nor ham in hamburger.A… Continue reading

Warts, Ice and Earlobes – it’s the Holidays Friday Funnies

From “Happy Holidays” to “Best Wishes for the New Year,” seasonal messages take on a life of their own across languages. At Auerbach International, we’re here to ensure your holiday cheer translates beautifully—no awkward phrasing, no lost magic, just joy worldwide. And because nothing dampens holiday spirits quite like wishing someone “Happy Seasonal Obligations,” our team… Continue reading

Year-end multi-lingual greetings for overseas contacts

Do you have overseas customers, prospects, suppliers, vendors or employees? As year-end approaches, you may wish to send them greetings or messages in their native language. Doing so shows your extra care about those relationships. You can also greet your followers on LinkedIn, Facebook and other social media in their native languages. Just send us… Continue reading

In gratitude to you at Thanksgiving

In gratitude for allowing us to serve your translating, interpreting, transcribing and acculturating needs; In gratitude for considering us for language projects; and In gratitude for reading our informative and humorous newsletters each month, We wish you a wonderful Thanksgiving holiday.From all of us at Auerbach International Inc. Philip Auerbach Founder, President & CEO… Continue reading

Strange directions, depressing buildings, creative cuisine and futile fruit juice – it’s Friday Funnies

Welcome To Halloween Jack-o-Lanterns greet visitors at every front door. Ghouls and Goblins appear in every neighborhood. The delightful chorus of "Trick or Treat" can be heard up and down every street. Few days are more joyful for young and old alike than All Hallows' Eve! Halloween isn't the only day we honor during October,… Continue reading

OPI – How to talk when you can’t speak

Q: How can you communicate with ethnic employees, customers, suppliers or contractors - here or abroad - if they speak no or limited English and if you don't speak their language? A: With OPI, Over-the-Phone Interpreting! Working 24/7, our OPI service empowers you to speak within seconds using a vetted, professional and confidential interpreter in… Continue reading