Newsletter

Why Starbucks failed and Why Culture Matters

Starbuck’s is the popular US coffee chain that entered Australia.Bunnings is an Australian chain of hardware stores that entered the UK.All three countries -- the US, UK and Australia -- share variations of the same language and share a common Anglo heritage. Yet both ventures failed massively.The reasons deal with culture and faulty market-entry assumptions.Starbucks… Continue reading

Beware! Panic! It’s that Dangerous Friday Funnies Ides of March Missing Foot!

March has arrived like a Lion. Hopefully, you're enjoying a roaring start to this month.With March's arrival, spring is within reach. March brings a renewal of business relationships and fresh, new opportunities for growth. It's the month when companies like ours celebrate National Proofreading Day, and when yours may enthusiastically welcome the arrival of...National Awkward… Continue reading

Software Translations are still wrong. Here’s how.

With the advent of new bots and new methods, many companies still rely on translation software to convey their messages to global audiences. Machine Translation (MT), as it’s officially called, can work well in some languages such as French and Spanish when the subject is very technical. BUT it’s still not perfect.Please see these examples… Continue reading