Newsletter

Global Tips and Airport Bloopers

As was presented last month, our August newsletter explores some new concepts to help your global expansion. International Marketing According to our recent Global Gurus podcast with Ricardo Franco, in Mexico, marketing should be oriented to the well-being of the family, not just the individual. An example is large employers that provide grocery store discount… Continue reading

“Deciding” OPI, Brazil and Cars: Translation issues you never thought of.

“I’m on the fence about coming to your party.” A very simple sentence to translate, right? Not exactly. To be “on the fence” is an English expression meaning “to be undecided” about something. And if you put the sentence into Google Translate and then put those translations back into English to see whether they are… Continue reading

Carelessness, a Queen, Speeding and Confusing Invisibility – Get Ready for FRIDAY FUNNIES

July is here!The middle of summer has arrived which means we've all enjoyed a sunburn, overdue lawn mowing, heat-clearing thunderstorms, ice cream cones on a warm afternoon, traffic jams on the way to the beach and picnics with family and friends. Every day brings a new celebration. Independence Day for Americans may be the biggest… Continue reading