Newsletter
Exciting News: I’ll Be a Guest Speaker on the Business Influencer Podcast!
I am thrilled to announce that I have been invited to be a guest on the Business Influencer Podcast! I will be discussing the benefits of communicating your value nationwide and worldwide by translating your books, websites, and social media messages. The live interview will take place on May 22nd at 4 pm EST, and I… Continue reading Exciting News: I’ll Be a Guest Speaker on the Business Influencer Podcast!
(Funny) Rule #1: Why names that work here may not work there.
Global marketers are an intelligent bunch. But sometimes their over-confidence and past successes blind them to a monumental mistake:After investing millions of dollars launching a new product in a new country, they discover that the company name, product name, slogan, tagline or logo is offensive to the target audience.Had they invested in the cheapest possible… Continue reading (Funny) Rule #1: Why names that work here may not work there.
OPI. How to talk (now) when you can’t speak
Over 72% of the world does not speak English. In addition, many countries in Asia and Africa—such as Nigeria, India and the Philippines...
Connecting clients to cultures and countries
Headquarters
Richmond, CA
East Coast office
Philadelphia, PA
Europe and Latin America
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