Podcast
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The Disciplined Listening Method with Michael Reddington, President of InQuasive
Summary: Episode 47
How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks...
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Determining the most Viable Overseas Markets with Cynthia Dearin, Founder of Dearin & Associates
Summary: Episode 46
As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there...
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The China Wine Market with the Wine Lady, Cecile Israel
Part 2: How wine marketing and consuming differ from the West’s
Summary: Episode 45 - Part 2
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals...

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