Blog | America

Cultural Misunderstandings

Of Synagogues, Automatic Doors, AAT and OPI

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one language to another. As the new year opens, we are delighted to present two services to facilitate both communication types. AAT (Auerbach Automated Translation) Auerbach Automated Translation (AAT) is our newest service to fulfill a quick need: to get… Continue reading

Friday Funnies: Questionable Duties and Dining Choices

Happy Friday! The revelry of the holiday season has passed, Omicron is present and there's hope that the weeks ahead will bring about the passing of this Covid spike and a return to normalcy. Fortunately, there are always silly translation missteps to give us a few chuckles even during a pandemic. So, without further… Continue reading

Variants, Cold Waves, Teapots and Boxing – Year-end Lessons in Clarity

Season's Greetings! Our mid-month email normally features information about language services and how those services aid organizations with their communication requirements. Clear and correct communications, whether between organizations or individuals, greatly influence the outcome of business interactions. That said, this year-end email is making a U-turn. During these final, light-hearted days of the year, we'd… Continue reading

Spiders, Goats, Skates and KFC make for Happy Holidays

Happy Holidays! 'Tis the season for warm cheer, visions of sugarplums, the scent of pine and the rich taste of eggnog. The Currier and Ives vision of an American Holiday Season may create a mythic standard here but not all across the globe. Consider a few fun traditions that are fixtures… Continue reading

A Step Sister or a Sister-In-Law, Lost in Translation for your Organization

Hello, Profit, You may be aware of Machine Translation (MT), and how it's implemented by organizations to convert websites and documents into other languages. MT is commonly used as an umbrella term to describe all translation software but it's only one of two similar processes. The sister process of MT is CAT (Computer Assisted Translation)… Continue reading

Don’t let your Business Tootie him with Vigor

Happy Spring, Welcome to the March 2021 installment of FRIDAY LANGUAGE FUNNIES - a humorous sample of faux pas to brighten your Friday and act as a reminder that a simple translation error could lead to disastrous results. Here are a few examples of unintended translation stumbles that did these businesses all harm and no good: A… Continue reading

A Bottled Grim Reaper, a Cholesterol Overload and an Unwanted Option – October Friday Funnies is Here!

A very happy Friday, Alex, Crisp breezes and the changing colors of foliage signal the return of October, and October brings us the spooky fun of Halloween. On the other hand, haunted translation mistakes aren't fun and last a lot longer than one ghoulish evening. Let's take a brief tour of a graveyard of translation blunders...… Continue reading

Inspiring Dalai Lama Documentary in 21 languages over four May-June weekends

Hello everyone, How does one capture the essence of one of the most legendary lives of our time? A boundless and heroic life filled with extraordinary loss, resilience, and achievement—and a man whose philosophy of kindness continues to inspire millions of people around the world, regardless of faith or political persuasion? In this profound and… Continue reading