Newsletter

Manure Menu – Chanting Challenges – It’s Friday Funnies

Here we are in the middle of November, the beginning of the holiday season. With numerous dates to celebrate throughout these 30 days, all are worthy of a joyous observance. Most of us regularly honor the following: National Deviled Egg Day World Jellyfish Day National Chicken Lady Day Love Your Freckles Day. I would be… Continue reading

Why free AI translations can be very costly

The best part about AI translation tools is that they are supposedly free. Except that their mistakes can be very costly, especially if no one at your organization can check them. While AI is definitely improving, it is far from perfect. Common mistakes are in word usage, lack of conversion between Imperial and Metric measurements,… Continue reading

Why free AI translations can be very costly – AND BY THE WAY

You may have noticed that we played a little game with this newsletter. To drive home the point that only professionally translated content will ensure accuracy for your important correspondences, we purposely added two errors to the original newsletter - one was a translation error and one was a simple sentence error in English. A… Continue reading

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2

Stats Recap from Part I In 2012, the US had approximately 50 million Hispanics, an increase of almost 50% over 2002. In addition, around 10-11 million more are living here undocumented. One in six US adults is Hispanic and Hispanics have a collective buying power $1.3 trillion annually. Targeting the US Hispanic market can be… Continue reading

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 1 of 2

If you feel overwhelmed by how to target a global market of 7.1 billion people, you are not alone. The challenge can seem daunting. One place to start is the “international” market right here in the US. I often encounter people with products, programs or books. One of my first questions for them is, “Do… Continue reading

4 Risky Scenarios: Why You should control your Message

The 4 Risky Scenarios Who's Controlling Your Message? Over our 20 years in the language business, we have seen clients engage in four risky scenarios: They will say, “Our distributors do our translations.” They allow their overseas agents to review our translations without checking to see whether those edits are valid. They will ask a… Continue reading

Don’t blindly accept changes…

8. Don’t blindly accept changes by your translation reviewers When your company attempts to do business in other countries, its credibility is on the line with every translated legal, technical and marketing document you distribute. Prospective purchasers and end users know when your translations don't "feel right." And the first impression your documents make for… Continue reading

Grilling It, an Accident and the End of the Line – Friday Funnies are Here

October has arrived in spooktacular style. The US economy is humming along and helping drive the world economic engine. Children and adults alike are looking forward to Halloween with its fill of goblins, ghouls, tricks and treats. And as with Halloween, October is filled with many other wonderful observances such as: National Kiss a Wrestler… Continue reading

Positively Shocking, Suspect Llamas of a Different Feather and Pharmaceutical Frankfurters – It’s Friday Funnies

Welcome to September! The days are becoming cooler with Fall right around the corner. Kids are all back in school and daylight hours are becoming noticeably shorter. Labor Day has come and gone and that signals the end of Summer vacations and a return to regular work weeks. Labor Day isn't the only important observance… Continue reading