Newsletter

Global Outsourcing Myths & Mistakes: Regaining Control Part 1

Global Outsourcing Myths & Mistakes: Regaining Control (Part 1 of 2) [As a global outreach firm, Auerbach International provides a full spectrum of language and translation services as well as research, strategies and methods of conducting business worldwide. This article presents other challenges of global business.] By far the most common justification for companies' hiring… Continue reading

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It's already May? 2022 is flying by with a third of the year in our rear view mirror! The economy is racing forward and businesses, like yours, are supercharged. May gives us so much to appreciate and celebrate. It's a month notable not just as the gateway to summer… Continue reading

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it.… Continue reading