Newsletter

Friday Funnies – The Toothpaste, the Ice Cream, the Cleaners, the Root Canal and the Complaint Desk

A new month and a new journey into the world of misanthrope-drafted mistranslations! Whether it's in the clear air of the Alps or the ageless beauty of the Eternal City, translation errors know no geographic boundaries. Let our journey begin! Colgate introduced a new toothpaste in France named "Cue" which unfortunately shared its name with… Continue reading

Of Synagogues, Automatic Doors, AAT and OPI

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one language to another. As the new year opens, we are delighted to present two services to facilitate both communication types. AAT (Auerbach Automated Translation) Auerbach Automated Translation (AAT) is our newest service to fulfill a quick need: to get… Continue reading

Friday Funnies: Questionable Duties and Dining Choices

Happy Friday! The revelry of the holiday season has passed, Omicron is present and there's hope that the weeks ahead will bring about the passing of this Covid spike and a return to normalcy. Fortunately, there are always silly translation missteps to give us a few chuckles even during a pandemic. So, without further… Continue reading