Podcast
The China Wine Market with the Wine Lady, Cecile Israel
Part 2: How wine marketing and consuming differ from the West’s
Part 2: How wine marketing and consuming differ from the West’s
Summary: Episode 45 - Part 2
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals...
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals...
The China Wine Market with the Wine Lady, Cecile Israel
Part One: Guanxi, apps, branding and more.
Part One: Guanxi, apps, branding and more.
Summary: Episode 44 - Part 1
How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of ...
How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of ...
Inter-Cultural Management with Chris Smit and Peter van der Lende, of Culture Matters
Part 2: Stereotyping, Trial & Error, Dealing with failure, and Melding hostile nationalities
Part 2: Stereotyping, Trial & Error, Dealing with failure, and Melding hostile nationalities
Summary: Episode 43 - Part 2
Part two of our two-part series with Chris Smit and Peter Van der Lende. How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate...
Part two of our two-part series with Chris Smit and Peter Van der Lende. How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate...
Connecting clients to cultures and countries
Headquarters
Richmond, CA
East Coast office
Philadelphia, PA
Europe and Latin America
Copyright 2026 Auerbach International Inc. All Rights Reserved.
Website proudly designed by Iron Dog Media & arsenal.design