Process, Problems, Procedure, Importance

How to Magnify Your Impact on the World

If your message remains in English, you are reaching only around 27% of the world audience. To target the other 73%, you need to put your message in other languages. Book Translations As a global outreach firm, Auerbach International wants to help you magnify your personal or corporate impact on the world -- or at… Continue reading

Expansion, Interpreter Costs, & Speaking

Whether you are new to or very familiar with Auerbach International, to celebrate our 25th year in business we are pleased to present an e-newsletter series of 25 Language Tips. This will also include examples of some of our most interesting projects. 3 - Factor in Language Expansion The most common European languages require more… Continue reading

Chinese: Why you can’t translate into Mandarin

Understanding How Politics Divides the Chinese Markets Why You Can't Translate into Mandarin Unlike alphabetic languages whose letters represent distinct sounds, Chinese is written in characters. Foreigners must learn the writing, the meaning and the pronunciation of each character individually. Mandarin, Cantonese, Fukienese, Shanghaiese and hundreds of other dialects are spoken pronunciations of individual characters.… Continue reading