
March has come in like a Lion. Storms of rain and snow have covered most of the country, disrupting transportation from coast to coast. Many of us are spending our time indoors, contemplating all the upcoming important days to celebrate this month.
For example:
- National False Teeth Day
- Multiple Personality Day
- National White Chocolate Cheesecake Day
- Sock Monkey Day.

With such exciting celebrations ahead, there's never a dull moment. And speaking of rousing, the use of AI when translating content for your company can be uncomfortably rousing. Sometimes AI is adequate to translate simple statements or instructions but AI alone does not handle many translation needs accurately.
The following wacky examples are not AI mistranslations. Rather, they are amateur human errors:

An ad from a Hong Kong dentist:
"Teeth extracted by the latest Methodists."

A sign at a Greek tailor shop read:
"Order your summers suit. Because as big rush we will execute customers in rotation."

A sign at a Copenhagen airline office read:
"We take your bags and send them in all directions."

A laundry sign in Rome stated:
"Ladies, leave your clothes here and spend the afternoon having a good time.
A professional organization like yours requires professional translations. Relying on amateurs or AI for your translations will inevitably end with confusing or reputation damaging mistakes. Some of the pitfalls of using AI for your company's translations include the inability of AI to grasp subtle language like sarcasm and humor, and difficulty with cultural nuances.
You deserve the highest quality translations when communicating with non-English speaking customers or colleagues. For over 30 years, Auerbach International has been a trusted vendor partner to companies like yours. You receive personalized attention from linguists who have a minimum of 10 years of translation experience and your projects will receive A+ accuracy in 120 languages; on time, every time.
Drop us a line or give us a call. to get a complimentary quote with top precision.
A final thought from Mae West: “Between two evils, I always pick the one I never tried before."
Best ~
Chris Hempel
Director of Client Success
www.auerbach-intl.com
chris@auerbach-intl.com
phone 415-592-0042 X125
mobile 818-445-4451